Estimated earnings report
The Estimated earnings report provides earnings-related details for the four partner content types (All claimed content, Claimed partner and premium user uploaded, Claimed standard user uploaded, All partner uploaded)as well as the channel and video levels. It also includes Total estimated earnings, Ad earnings and if applicable, earnings derived from Transactions on YouTube Rentals.
You can access the Estimated Earnings report by clicking the Estimated Earnings tab on the left hand menu in YouTube Analytics.
You’ll also find this report on mobile in the YouTube Creator Studio App. Just tap the navigation guide in the upper left corner to open and then select Analytics.
Total estimated earnings
Net revenue from all Google-sold advertising sources for the selected date range and region.
Estimated earnings from auction-sold advertising via AdSense for the selected date range and region.
Estimated earnings from reserved-sold advertising via DoubleClick (DCLK) and other YouTube-sold sources for the selected date range and region.
Revenue derived from YouTube Rentals, which are available for select Partners.
- Estimated earnings may differ from finalized payments due to various adjustments and do not include partner-sold and partner-served advertising revenue.
- Earnings data typically displays within 24 hours after the end of the day, Pacific Time. Sometimes it might take a couple of days to appear, in this case, please check back again later.
- Finalized earnings can be found in the downloadable monthly reports approximately 10 days after month end and are visible on the AdSense payment page within 15 days after a month’s end.
Ad Performance report for partners
The Ad Performance report provides data on CPMs, gross revenue, impressions, and playbacks for each available ad format that runs on your content. Use the report to assess how different ad types are performing over time relative to one another.
We created two ways to look at this report since a single video playback can have multiple ad impressions. The two options are Impression-based and Playback-based.
- The Playback-based report takes the approach that more than one ad can show per ad type. Therefore, the report provides the CPMs, gross revenue, and playbacks per primary ad type.
- The Impression-based report, on the other hand, is ad-centric and therefore provides CPMs, gross revenue, and impressions per ad type and buying platform (reserved vs auction).
Note that the values in the ad performance report will not match up to the numbers on the estimated earnings report because the ad performance report shows gross figures, I.e. the amount the advertisers paid to run the ads. The estimated earnings report shows net revenue, which factors in revenue sharing and fractional ownership to arrive at the amount you will be paid.
Primary ad type: On many video playbacks, more than one ad will be shown. In this case, ad revenue for all ads shown during the playback is summed together and classified under the primary ad type, which is typically the type of the most expensive ad shown.
CPM: cost per mille or the estimated average gross revenue per thousand playbacks.
Gross revenue: the estimated gross revenue from all Google-sold advertising sources for the selected date range and region. Gross revenue is subject to month-end adjustment and does not include partner-sold or partner-served advertising. Gross revenue should not be confused with earnings, or net revenue, which factors in your share of ownership and revenue sharing agreements.
Estimated Monetized Playbacks: a monetized playback is when a viewer views your video (i.e., a View) and is shown at least one ad impression or when the viewer quits watching during the pre-roll ad without ever reaching your video (i.e., an Abandonment). Starting Jan 2013 we’ve improved the way we estimate monetized playbacks resulting in a 4-5% increase in the number reported. The actual number of monetized playbacks is expected to be within +/-2% of the number reported. Not all mobile views send monetization information.
Ad type:The format of the ad and its buying platform.
Impressions-based CPM: Effective cost per mille or the estimated average gross revenue per thousand served ad impressions, independent of the number of video playbacks on which they were shown.
Impressions: an impression is logged any time an ad is displayed to a viewer. Usually there is one impression per view, but there are some ad formats, like display, that can show two or more impressions per view. For example, a video can show one TrueView preroll, one display ad, and one companion ad all during the same view resulting in 3 impressions for that view.
Frequently Asked Questions
More than one ad will be shown on many video playbacks. When this happens, all ad revenue for the playback is summed together and classified under the primary ad type, which is typically the most expensive type of ad shown.
For example, assume there is one playback of a video, which has one display ad and two overlay ads. The display generates $0.01 revenue, the 2 overlay generate $0.005 each.
In the Impression based report you would see the exact numbers:
- display, 1 impression, $0.01 revenue, CPM $10
- overlay, 2 impressions, $0.01 revenue, CPM $5
In the Playback based report, you would see this:
- display, 1 view, revenue $0.02, CPM $20
- (in-stream, 0 views, 0 revenue, 0 CPM)
The reason for the differences is because display supersedes overlay and thus all the revenue on the playback is rolled into the display ad type when you see it in the “Playback based” report.
Auction display ads include rich media, image, or TrueView in-display ads that appear either as an overlay on the bottom of the video, as a 300×250, or as a TrueView in-display unit in the list of recommended videos, or a combination. These are sold to advertisers via the AdWords auction.
Reserved display ads, also called Banner ads, are 300×250 banner ads which appear to the right of the main video.
Reserved In-stream ads are non-skippable video ads that can run before, during, or after your video. Reserved In-stream ads are sold to advertisers as Reserved Media Buys.
Auction In-stream ads are non-skippable video ads that can run before, during, or after your video. Auction In-stream ads are sold to advertisers via the AdWords Auction.
Auction TrueView In-stream ads are the newest ad format available on YouTube, and viewers can choose to skip these video ads. These ads are sold to advertisers only via the AdWords Auction.
Reserved In-stream Select are also the newest ad format available on YouTube. These are skippable video ads that are inserted before or during the main video. After 5 seconds of ad viewing, the viewer will have the option to skip or watch the rest of the ad. The maximum length for these ads is 30 seconds. Reserved In-stream Select (skippable) ads are sold to advertisers only as a Reserved Media Buy basis.
Auction TrueView In-slate ads are a beta offering. They only appear when a viewer is about to watch long-form content on YouTube (content that is 10 minutes or longer). The viewer is presented with three ad choices-each includes ad text, thumbnail, and video ad duration. The viewer may choose an ad to watch or continue to watch long form content with regular commercial breaks. Auction TrueView In-slate ads are sold to advertisers via the AdWords auction.
There are two ways advertisers place ads on YouTube:
- Running ads on YouTube that are bid on and priced through the AdWords Auction.
- Reserving a placement on the site through a YouTube Sales Representative or DoubleClick MediaVisor. This is called a Reserved Media Buy.
Learn more about how ads are placed on YouTube videos.