So You Want to Start a Niche Marketing Strategy?
by Adam Rumanek
Know your market and focus on the customer—do this by talking to your customer, asking questions and listening to specific needs. Make sure you understand what your competitor is doing right and make sure you develop a clear image of your product. If you are developing more than one niche, make sure you are not competing with yourself and you linking your products to each other. It is essential to remember that niche marketing is a continuous process.
Niche Marketing Strategies
Discussion and understanding of niche marketing at a national level is the first step in understanding niche marketing at an international level. Differentiating yourself in business ventures is key to ongoing success and effort focused on narrow choices leads to greater productivity and increased profits.
Companies use two different approaches up-down approach and bottom-up approach. The up-down approach, companies become big in small markets—movement from mass markets to niche markets. The bottom-up approach, companies start with individual customers and build a niche around it– from single niches to multiple niches.
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