7 Tips For Super Strategic Video Content

7 Tips For Super Strategic Video Content

You’ve heard it before: attention spans are getting shorter and video content is the easiest way for people to digest information.

However, with more than 3 billion videos viewed each day on YouTube, making your brand’s video content stand out is even more of a challenge. In addition to capturing consumers’ attention, videos should make your content and brand memorable.  The following brands used video not just for great content, but also to serve as a medium to create a unique experience.

Some brands see how amateur video content can become a viral sensation (see: Double Rainbow, JK Wedding Dance, every OK Go music video) and try to figure how to emulate or work with them.


T-Mobile is infamous for its viral video campaigns that serve as homages to the most memorable online videos.  Creating such videos such as the very timely T-Mobile Royal Wedding Video helps build buzz, awareness, and an edgy perception for a brand competing with the likes of AT&T and Verizon.

Jose Cuervo Gold

Jose Cuervo Gold’s new campaign #shotcast involves a partnership with the band OK Go, whose videos have created a viral sensation throughout the years.  Together, they have created an online experience where footage of the band’s videos have been pixelated with Facebook and Twitter avatars from fans. Go to the Jose Cuervo Gold site for the full experience.

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