In the news: Clarifying how we monetize social justice content

By: The YouTube Team

Over the past year at YouTube, we’ve increased our commitment and focus on social justice and equity. Since the launch of YouTube 16 years ago, our platform has been a place where people come together, and we see this more than ever during difficult times. In times of social unrest, YouTube is a place where people come to make their voices heard, find community, and advocate for change. 

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YouTube Revenue Calculator

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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