Why AT&T and Discovery Think Bigger is Better for Streaming

By: Scott Porch

Heading into this week, the big media story looked to be the long list of shows that the major networks and ad-supported streamers would announce in their upfront presentations to advertisers. By Monday afternoon, though, the story had flipped on its head to who would own the big networks and ad-supported streamers by this time next year…read more.

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Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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