By: Muli Salem
When we launched channel memberships on YouTube, we did it with the goal of helping creators diversify their revenue streams beyond ads and bringing fans even closer to the content and creators they love. With channel memberships, fans pay a monthly fee to their favorite channels to get access to unique badges, custom emoji, and other special perks offered by creators.
We’ve been investing in making channel memberships even more impactful for creators and users alike, launching new members-only features including videos, live streams, chats, and custom emoji in comments. In 2020, YouTube creators earned over 4x as much revenue from channel memberships compared to 2019…read more.
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