How these 3 creators are making the most of their channel memberships

By: Muli Salem

When we launched channel memberships on YouTube, we did it with the goal of helping creators diversify their revenue streams beyond ads and bringing fans even closer to the content and creators they love. With channel memberships, fans pay a monthly fee to their favorite channels to get access to unique badges, custom emoji, and other special perks offered by creators.

We’ve been investing in making channel memberships even more impactful for creators and users alike, launching new members-only features including videos, live streams, chats, and custom emoji in comments. In 2020, YouTube creators earned over 4x as much revenue from channel memberships compared to 2019…read more.

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Suite of Free Tools

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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