How should an influencer sound?

By: Rebecca Jennings

For 10 straight years, the most popular way to introduce oneself on YouTube has been a single phrase: “Hey guys!” That’s pretty obvious to anyone who’s ever watched a YouTube video about, well, anything, but the company still put in the energy to actually track the data over the past decade. “What’s up” and “good morning” come in at second and third, but “hey guys” has consistently remained in the top spot. (Here is a fun supercut of a bunch of YouTubers saying it until the phrase ceases to mean anything at all.)…read more.

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Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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