By: Bob Arnold and Anton Miller
In a world in which most Americans are exposed to up to 10,000 ads each day, it’s clear that one ad impression isn’t going to cut through the noise. Yet brands also have to be wary of overexposure. When people see the same ad over and over, it can lead to frustration and decreased brand equity. This challenge is one we at the Google Media Lab, which manages the media strategy for all of Google’s marketing, have spent a lot of time thinking about, experimenting on and workshopping… read more.
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