Audio & Video Monetization
IP Protection & Reporting
The Power of YouTube for brands
Pop quiz: name the top three social networks that companies ask you to visit for more information at the end of TV commercials. Most people will probably list Facebook and Twitter, but how many people mention YouTube in that mix? They should.
Aside from being the world’s …
Brands Take (Long) Wait-and-See Approach to Mobile Video
Two of the biggest online video services — Google’s YouTube and Facebook — have quickly become primarily mobile video services and expect mobile to be the future of video. But it may take some time before advertisers meet them there. Still a nascent market, advertisers are expected …
Getting over the 1000-subscriber hurdle: YouTube
This week, we looked at the data with a question in mind: is there a subscriber “hurdle” a channel can pass that acts as a tipping point toward accumulating more views and subscribers? An observable point where views and subscribers start to snowball?
As anyone who’s started …
Four Ways to Make Sure an Interactive Experience Tells Your Brand’s Story
Brands placed big bets at Coachella, Bonnaroo and other music festivals this year, paying up to seven-figure sponsorship fees and multiples of that number to build brand experiences to please the crowds. Post-festival, the brands that provided free hairstyling and build-your-own light shows …
Priming your brand’s YouTube channel for success
Q: What do the graphs below represent?
A: A channel primed to grow exponentially upon releasing a viral video.
Many YouTube channels—creators and brands alike—struggle to reap the benefits of a “viral” video. The individual video performs extremely well, but the channel fails to take …
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5 steps to a branded video that doesn’t feel like an ad
It’s brainstorming time: you’re gathered with your marketing team in a small room, an empty whiteboard leering menacingly at you. The mission: create a YouTube ad for your brand. And then someone asks the inevitable question: “How do we make this go viral?”
…
PetRelocation Uses Content Marketing to Drive Sales
Nowadays, pets are simply part of the family. So when there’s a major move or upcoming vacation, families today have to plan for their pets’ travels too. “Our customer is usually—and ultimately—a four-legged animal with an incredible journey ahead,” says Rachel Truair, chief of staff at PetRelocation, …
Word of mouth advertising on YouTube
Every brand knows the most effective and elusive marketing technique is word-of- mouth. But it’s hard to generate. A brand can spend years building a powerful campaign (if they ever get there at all), devoting countless hours and dollars to finding the platform that delivers a positive ROI …
Snickers Satisfies Viewers’ Hunger for Content
Few things seem more personal than a blog; and few messages are as impactful as those in video. That’s why marketers for Snickers decided to tap into the increasingly powerful vlogging community for its most recent iteration of the popular “You’re Not You When You’re Hungry” campaign.
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
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