Audio & Video Monetization
IP Protection & Reporting
10 Useful and Entertaining Digital Marketing Stats From the Last Week
Last week entailed another round of intriguing data points released by marketers, and we’ve collected the 10 most interesting and fun stats for your perusal. Check ’em out:
1. You want to know how big the “unboxing” craze is getting on YouTube? …
How RocketJumps Video Game High School Scored Over 110M Views in 3 Seasons on YouTube With jaw-dropping effects and Hollywood partners, RocketJumps Video Game High School built up a loyal following and scored more than 110M views for its three-season run on YouTube. Defying the odds, it proved that an original, scripted, long-form show could …
Ever get the sense that millennials are treated in the press like some sort of inscrutable alien race? Well now there’s the perfect Chrome extension for you.
Eric Bailey
The “Millennials to Snake People” extension, created by Boston-based UX designer Eric Bailey, has quickly become the talk of social media. Much like the …
Moms Turn to Online Video: The Opportunity for Brands Whether they are researching the next family vacation or squeezing in a workout during nap time, today’s moms are turning to YouTube in their moments of need. Check out the video below to see how brands are answering those needs, sparking a discussion, or providing a …
How to get users to share your snapchat ads
Snapchat ads have made a big impression on the ad market. Snapchat still lacks some features brands love—giving users an easy way to follow their accounts and like their content, for instance—but it finally implemented the ability to share.
Sharing is limited to the Discover …
A new currency in video advertising is the viewable impression —something that’s top of mind for advertisers and publishers. So what affects whether an ad is viewable? According to Active View research from Google, DoubleClick, and YouTube, things like player size and position determine viewability.
5 Factors of Video Viewability: viewable impression
Click here to see the full …
Here Are the Top 100 Brands in the World:
After duking it out with Google for the top spot in recent years, Apple again has the most valuable business moniker in the world, according to BrandZ’s Top 100 Most Valuable Brands study. Cupertino, Calif.-based Apple held the No. 1 spot on the annual research commissioned …
As the NewFronts wrap up, pitches for online video may be over, but now comes the hard part: evaluating the options. Online video’s explosive growth raises the stakes. It’s important to know the facts. Here’s what to keep in mind as media allocation decisions are made.
The NewFronts—that time of year when the ad …
Robert Scoble’s 22 Tips for Better Facebook Engagement
Tech evangelist Robert Scoble, best known for his blog Scobleizer, posted a lengthy roundup of Facebook dos and don’ts yesterday that is well worth the read for social-media marketers.
Check out Scoble’s 22 tips for better posting results and facebook engagement:
1. Share three posts …
Driving Sales for Retailers With YouTube’s TrueView for Shopping Wayfair and Sephora wanted their YouTube content to drive sales, so they used TrueView for shopping to engage new customers. This approach provided an essential e-commerce layer, delivering a 3X increase in revenue performance for Wayfair and an 80% lift in brand consideration for Sephora.
Shoppers …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
$0.00 - $0.00
$0.00 - $0.00
$0.00 - $0.00
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