YouTube Insights, Q2 2014 Passions and interests drive people’s lives and, of course, their purchases. In this issue of YouTube Insights, see how brands like Turkish Airlines and Unilever have leveraged this behavior to create even bigger fans. Then check out how Nike and Samsung have connected with consumers on one particular passionsoccerâin some of …
5 Entertaining Uses of MLB’s New Statcast Tracking Technology
5 Entertaining Uses of MLB’s New Statcast Tracking Technology
No. 661 for A-Rod, which came six days later at Yankee Stadium, was somewhat less dramatic, but it was also tracked by Statcast.
Previewed at last year’s All-Star Game, league championship series and World Series, Statcast made its official debut on MLB Network’s April 21 …
The Digital Relaunch of a Canadian National Brand: Tangerine Bank
The Digital Relaunch of a Canadian National Brand: Tangerine Bank When Canada’s largest online bank rebranded from ING Direct to Tangerine, its introduction strategy was as innovative as it was successful. A pioneering, contextual advertising campaign was launched on YouTube and not only delighted users with over 8 million impressions, but had positive impact on …
KitKat builds unusual relationship with Google
Kit Kat builds unusual relationship with Google
The love affair between a particular tech giant and chocolate-covered wafer continues.
Nestlé candy bar KitKat is being temporarily rebranded as “YouTube Break,” with the new name appearing on 600,000 wrappers in the United Kingdom. Hey, who needs sugar-based energy more than online video binge watchers?
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How Mobile Video Can Drive the Future of Brand Marketing
How Mobile Video Can Drive the Future of Brand Marketing Mobile is a small but mighty screen when it comes to grabbing millennials’ attention. New research by Google and Ipsos shows that the small screen has the potential to drive big impact: On a typical day, for those 18- to 34-year-olds who own a smartphone, …
12 Interesting and Fun Digital Marketing Stats
12 Interesting and Fun Digital Marketing Stats
Another week of intriguing data points has come and gone, and we’ve curated the 12 most interesting and fun stats that we saw. Check ’em out: 1. According to Web-based data from Amobee Brand Intelligence, Burger Chef was the brand most associated with the critically acclaimed AMC show …
Micro-Moments: the new battle ground for brands
Micro-Moments: the new battle ground for brands
Want-to-know moments. Want-to-go moments. Want-to-do moments. Want-to-buy moments. They’re all micro-moments, and they’re the new battleground for brands.
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The Science Behind SciShow’s YouTube Success
The Science Behind SciShow’s YouTube Success If you’ve got science-related questions, SciShow likely has the answers. With 2M total subscribers and 3.1M minutes of watchtime per month, SciShow has become one of YouTube’s premier education channels. But what is the science behind its success? In the case study below, we examine the channel’s key strategies, …
How Virtual Reality Could Revolutionize Ads in the Sports Industry
How Virtual Reality Could Revolutionize Ads in the Sports Industry
From front row views during fashion week runways to 360-degree city tours, virtual reality is revolutionizing the way consumers experience video content. And, thanks to die-hard fans who can’t get enough of their favorite teams, the technology is especially poised to benefit the sports …
The Magic Behind Unboxing on YouTube
The Magic Behind Unboxing on YouTube The holidays are just around the corner, which means the anticipation of giving and getting gifts is growing fast. That anticipation can be felt on YouTube, too, where unboxing videos have gotten 57% more views since last year. Many are still user-generated videos, but brands are starting to get …
