Audio & Video Monetization
IP Protection & Reporting
How to Create Video Content that Actually Works
Video is taking over the world, with more than 4 billion hours of video viewed each month. In fact, YouTube is now the second most used search engine, right behind Google (market domination much?).
Unfortunately, integrating video into your marketing campaign isn’t as easy as …
Harness Social Selling To Boost Sales
‘Quick hit’ cold calling must be one of the great banes of our times; intrusive for the recipient and no doubt soul-destroying for the caller who is often left to dodge the bullets of abuse or indifference all in the pursuit of a lead.
With a radical rethink long …
The NBA is On YouTube, Vine, Snapchat, and Even Yo, But No More Second Life.
As you might expect, the National Basketball Association is blowing it out this weekend for its All-Star festivities in New York. And the increasingly global league has a constant need to reach new fans–and sometimes, that means trying nearly …
The Power Of Words for your Brand
19 Million Hits On YouTube (and growing)…
What do you do when the world shows up on your doorstep? When your video goes viral you have the potential to broadcast your message to millions of people you’ve never met. Your unique brand becomes an overnight celebrity and suddenly everyone …
Bell Gets Into the MCN Game with MUCH Digital Studios
Calling it the “next natural step” in the evolution of its youth-oriented service Much, Bell Media is creating a new multi-channel network (MCN) called Much Digital Studios.
In development for the past year, Much Digital Studios will employ Canadian and international YouTube creators spanning multiple …
17 Essential Content Marketing Templates and Checklists
By far, the most popular post we have ever published at the Content Marketing Institute is 10 Must-Have Templates for Content Marketers. Though this post is almost two years old, our readers still seem to clamor for this type of information and advice.
To that end, …
Are Instagram ads paying off?
Facebook Canada rolled out its ad program for Instagram seven months ago with a hand-picked cohort of five initial advertisers.
Since then, Canadian marketers have used the platform for everything from music sponsorships to sports marketing campaigns. One organization even turned Instagram into a ‘choose your own adventure’ film.
The …
Multi-Channel Network Mania: The Questions That Come Next
After news broke that Disney has purchased multi-channel network (MCN) Maker Studios, questions about what these recent acquisitions of MCNs mean began to flood in. Disney’s $500 million acquisition of Maker Studios is the latest (and biggest) deal bringing together the new-school world of multi-channel networks (MCNs) …
Can Media Firms Become Digital Video Mavens?
Each month, YouTube draws 1 billion unique visitors who watch a combined total of more than 6 billion hours of video. Attracted by this massive user base, which is equal to 40 percent of the worldwide online population, a new breed of company—the multichannel network (MCN)—has emerged …
The Best Branded Content of May
Last week, something amazing happened: A thought leader for an investment firm unveiled a 197-slide presentation, and business and tech pubs covered it like Steve Jobs had just been discovered in Nicaragua putting Tupac through an intensive accelerator program.
Mary Meeker’s Internet Trends Report for KPCB represents …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
$0.00 - $0.00
$0.00 - $0.00
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