The Best Branded Content of May

The Best Branded Content of May

Last week, something amazing happened: A thought leader for an investment firm unveiled a 197-slide presentation, and business and tech pubs covered it like Steve Jobs had just been discovered in Nicaragua putting Tupac through an intensive accelerator program.

Mary Meeker’s Internet Trends Report for KPCB represents the absolute height of branded content marketing—a piece of thought leadership that every trade mag has to cover. (We sure did.) Happy that your latest article hit 1,000 shares? Ha. Mary Meeker got Wired to declare her the queen of the Internet.

This was Mary Meeker’s 21st annual report, and she shows no sign of slowing down. In the world of content marketing, she’s Michael Jordan ziplocked in an endless prime. The rest of us can never hope to emulate her success; at best, we can hope to emulate aspects of her game. Publish forward-thinking, insightful content. Do it big. Do it consistently.

Though it might have felt like it for a hot second, Mary Meeker didn’t produce the only piece of content marketing worth taking note of in May. A number of brands made us stand up and take notice of their impressive work. Let’s dive in.

(Props to Dillon Baker and Julia Schur for helping with research for this month’s roundup.)

Read the list here


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$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

$0.00 - $0.00

Estimated daily earnings

$0.00 - $0.00

Estimated monthly earnings

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Estimated yearly projection

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