YouTube video optimization 101
Ensure your videos will reach the widest audience possible.
Your video is creative, insightful, and spot-on for your YouTube audience. Now it’s time to sit back and watch the viewcount rise, right? Not quite. Remember, a ton of great content lives on YouTube. Creating a stellar video is crucial, but it’s only half the battle.
To help your videos and channel succeed on the platform, you’ve got to optimize them. This means developing an intimate understanding of how audiences discover and engage with your videos, and using all available tools to take advantage of these insights. You’ll also need to monitor performance on both a channel and video level and adjust your strategy as necessary.
Did you know YouTube is the world’s second-largest search engine? To help ensure that your content is well indexed and easily discoverable throughout the platform, be sure to properly optimize your metadata using strong titles, descriptions, and tags.
Read how to improve your videos by optimization here
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