YouTube expands TikTok rival Shorts to the UK, Canada, Latin America, lets users tap all of YouTube for tunes

By: Ingrid Lunden

One of Google’s strong advantages in the world of online video has been the sheer size of YouTube: currently, the site has more than 2.3 billion monthly active users and over 500 hours of content uploaded every minute. Now, Google and YouTube are hoping to leverage some of that heft as it goes head to head with TikTok.

Shorts, YouTube’s TikTok rival for building 60-second videos set to music that launched first in India and then expanded to the U.S., is now opening up in three more regions — the UK, Canada and Latin America. And alongside that, YouTube is turning on a new feature: users will now be able to dip into the wider YouTube catalogue when creating their videos…read more.

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Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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