By: Ingrid Lunden
One of Google’s strong advantages in the world of online video has been the sheer size of YouTube: currently, the site has more than 2.3 billion monthly active users and over 500 hours of content uploaded every minute. Now, Google and YouTube are hoping to leverage some of that heft as it goes head to head with TikTok.
Shorts, YouTube’s TikTok rival for building 60-second videos set to music that launched first in India and then expanded to the U.S., is now opening up in three more regions — the UK, Canada and Latin America. And alongside that, YouTube is turning on a new feature: users will now be able to dip into the wider YouTube catalogue when creating their videos…read more.