Jump-Start Your Video Optimization and Promotion
You don’t need to be convinced to upload videos to YouTube. You already know the value of the most powerful video-hosting platform. The real challenge lies in getting your videos viewed and ranked. For this to happen you need to do proper video optimization and promotion.
This image reflects a high-level process flow of successful YouTube marketing:
Image credit: Webris
Input and output components have been covered elsewhere – create videos that raise brand awareness and drive traffic to your website.
Marketers stumble in the center where each aspect works together to drive outputs. Views, shares, and links all drive the ranking algorithm. How can we rank our content without these crucial elements?
Jump-start the ranking signals by creating them manually. I’m not talking about black-hat spam tactics – I’m talking about old-fashioned elbow grease.
Think of it like starting an antique stick-shift truck – before the engine turns over automatically, you have to push it manually to get the wheels moving.
Create the right content
First, you have to create videos that people want to watch. That means understanding what types of content do well on YouTube where viewers generally look to learn, solve problems, and waste time. If you want consistent views, your videos should be focused on that type of content, such as:
- How-to videos (How to Make Cake Pops)
- Tutorials (Setting Up an Aquarium)
- Humorous videos (Funny cats)
- Reviews (iPhone 5 review)
If you’re thinking, “I run a hair salon, not a hair school, this doesn’t apply to me,” you couldn’t be more wrong.
Running a business requires in-depth knowledge of your craft, and you can share this with the world. Post a video guide about braiding hair or an honest review of a hair straightening product. You might not make direct sales, but a consistent stream of good content will drive views, subscribers, awareness, and traffic. Over time, this will affect your sales as well. Read the rest here
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