Audio & Video Monetization
IP Protection & Reporting
Black Friday on YouTube
Historically, Black Friday was a one-day shopping extravaganza, full of door-busting deals, extended shopping hours, and the occasional tug-of-war over the last remaining (suspiciously understocked) toy.
In recent years, consumers have reshaped this free-for-all into a week-long event, avoiding long lines the day after Thanksgiving in favor of shopping …
Real Brand Management
Manage Your People To Manage Your Brand.
In past articles, I have talked about giving meaning to your Brand through customer services, hiring the right people and using quality as the base. Perhaps the biggest step after this is to manage your greatest resource – your people. Remember a Brand …
4 Takeaways from the YouTube brand playbook
YouTube is the second-largest search engine in the world, attracting 1 billion active, unique users every month. Its reach across U.S. adults (18–34) surpasses that of every cable network. Impressive, right?
With more than 300 hours of content uploaded to YouTube each minute and usage continuing to rise, …
It’s A War Out There – Get More Bang for your Branding Buck
Two of the most common questions I’m asked are:
“We want to strengthen our brand/increase brand awareness, but can’t spare much extra money – What can we do?” and “We need to cut our budgets – How can we do that …
The Big Game: The Superbowl on YouTube
As millions of Americans know, Super Bowl XLIX is coming up on February 1. It wasn’t long ago that advertising during the “Big Game” was reserved exclusively for big brands with multi-million-dollar budgets. Huge automotive and alcohol companies dominated our TV screens with dazzling campaigns that changed the …
Do YouTube views drive beer sales? [INFOGRAPHIC]
Source: here
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Every Second Is An Opportunity To Connect With Your Audience Digital Is No Excuse
Look around you and you’ll see heads bowed. Over smartphones, tablets, watches; they are bowing to new technology and you are looking up, praying to the Technology Gods that they are seeing your messages and clicking your “try me” btn.
…
The Academy Awards on YouTube
The Academy Awards are Hollywood’s biggest night, bringing A-list celebrities to Los Angeles to celebrate the year’s achievements in film. Millions of viewers around the world tune in to watch, spending upwards of eight hours consuming red carpet, pre-show, and ceremony content. In recent years, YouTube has extended the …
Dispelling 5 Dangerous Branding Myths
How to create a brand: A dash of values, a drop of systems, a pinch of design, eye of newt…
Wait a minute. Let’s start that again – in the real world.
For many people, a brand is just as mystical and bemusing as a witch’s spell or …
25 Disruptive Technology Trends
1) Social Media 1.0 is dead.
Social media becomes part of a digitally transformed ecosystem Real-time and content marketing becomes more sophisticated and portable Social becomes key hub for shaping customer experiences Social connects the Zero Moment of Truth and the Ultimate Moment of Truth
2) The future …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
$0.00 - $0.00
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