Audio & Video Monetization
IP Protection & Reporting
Transforming Digital Globalization From ‘Cost Center’ To ‘Profit Driver’ The most successful global companies go beyond considering digital globalization as part of their global presence online. They manage it to enable improved business operations, then capitalize on it to drive profits forward around the world.
Many discussions around digital globalization within organizations are twofold. On …
Is this youtube’s new logo?
According to Mashable, YouTube started updating its logo on its Facebook, Twitter and Google+ pages last Friday, as well as in its last week’s mobile app update, whereas the new logo now stands as the app’s icon.
This is one of YouTube’s first major logo changes, since the logo basically …
Next Generation Brand Loyalty: Designing Digital Habits
Gone are the days of simple brand loyalty: You purchase Tide or Cheer because it’s what your mother always used and she might be personally offended if she found out that you switched. Today’s savvy marketers know that nothing can be taken for granted, beginning with Mom’s …
From left to right: Me; Ariel King, content strategist for Arena is fighting to get some lens time through my afro; Fleur De Force, a beauty and fashion vlogger; and then there are Huw Samuel and Leslie Wai, who are Viners.
These social media superstars in the photo formed an interesting panel for …
Utilising Consumer Psychology To Maximise Your Online Offering
When you walk into a “Main Street” store your brain is being manipulated from the moment you walk in. Store owners can control the colours, the lighting, the temperature and a host of other factors to make you want to buy. Indeed, even the kind of …
The Top Ads of the YouTube Decade
As part of it’s ten years anniversary, YouTube announced the best ads of the decade. The winner is Turkish Airlines‘ “Kobe vs. Messi: The Selfie Shootout” 2013 ad, created by CP+B Los Angeles and Starcom and directed by Joseph Kahn. The runner-up was Volkswagen’s “The Force,” done …
Are You Managing Your Social Media Or Is It Managing You? Mastering management issues around social media is fast becoming a priority for business leaders in all sectors. We outline for you five ways to effectively manage social media with a capital “M”.
Five Ways To Manage Social Media With A Capital “M”
A number …
HOW THE TOP 100 BRANDS — USE YOUTUBE FOR MARKETING
Here’s something that has probably been said on this site more than any other thing:
1. Post content consistently.
The most successful brands publish 50 percent more videos per channel than the least successful ones. They do it on a regular schedule.
How can brands create loyalists for the long haul? From Apple enthusiasts to football team fanatics, the common thread is emotional engagement. This article outlines three must-have storytelling components that are particularly well-suited for winning the customer lifecycle.
Think of the most passionate brand loyalists. Mac enthusiasts for whom Apple is not just a symbol …
Media360: Rush people to find out how they really feel about ads
Successful marketing in the 21st century should be based on fast, intuitive and emotional techniques, Media360 was told this morning.
Orlando Wood, the managing director of market research company BrainJuicer, outlined the psychology behind how human beings react to brands at …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
$0.00 - $0.00
$0.00 - $0.00
$0.00 - $0.00
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