Audio & Video Monetization
IP Protection & Reporting
Content Marketing Playbook 2011 – 42 Ways to Connect with Customers [free eBook]
After months of work, the Content Marketing Playbook is finished. A big thanks to Jonathan Kranz, who worked with me to put this together, and our sponsors PR Newswire and Eloqua for making this possible.
What is the Content Marketing …
Why Most Companies’ New Years Resolution Of Innovation Will Fail
Chances are, the calendar rolling over brought a surge of positive energy to your office. You can almost hear the collective exhale of your team after the holidays, reinvigorated by new budgets and new ideas. This year, resolve to see that expectation of wildly …
9 Questions to Help You Prioritize Content Creation
Content marketing, what it’s for, and how it works, is becoming part of the business psyche. But, as this recent blog on how to survive the disillusionment of content marketing points out, one could argue that content marketers are almost becoming a victim of their own successes.
…
Real Brand Management
Manage Your People To Manage Your Brand.
In past articles, I have talked about giving meaning to your Brand through customer services, hiring the right people and using quality as the base. Perhaps the biggest step after this is to manage your greatest resource – your people. Remember a Brand …
Is Your Brand A Social Standard Bearer?
Demonstrating Leadership Through Innovation, Creativity, and Community Building.
Leaders are most often valued and respected for their knowledge, experience, passion, and vision. The most effective leaders also demonstrate a strong sense of responsibility, have a relatively high tolerance for risk, and lead by example. They tend …
Learn Branding Tactics for Search:
“Raising brand awareness” is the last refuge of the marketing hack. But more and more, studies are showing that search marketing does aid branding. Searchers have higher brand recall than those exposed to banner ads. What’s more, searchers recall higher-ranked results far more than others.
Understanding the decision …
Jump-Start Your Video Optimization and Promotion
You don’t need to be convinced to upload videos to YouTube. You already know the value of the most powerful video-hosting platform. The real challenge lies in getting your videos viewed and ranked. For this to happen you need to do proper video optimization and promotion.
This …
A 2-Step Editorial Calendar Template that Can Boost Your Content Marketing Productivity
Looking to increase your content marketing productivity? To get yourself started, try using this two-step approach to creating an editorial calendar:
Bare It All: Merging Social Media With PR
Bare it all, figuratively. Your brand doesn’t need to be Miley Cyrus (unless you sell foam fingers) but you do need to think creatively about how you are getting noticed. Technology and access to media have increased the importance of transparency and engagement in branding. It …
Write the Best Titles for Content Marketing: A 10-Point Checklist
Before writing, promoting, and publishing your next book, eBook, or content marketing premium (i.e., a report, SlideShare presentation, video, white paper, etc.), take a moment to make sure you’ve chosen the best possible title.
Titles play a “make or break” role in content marketing and …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
$0.00 - $0.00
$0.00 - $0.00
$0.00 - $0.00
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