Audio & Video Monetization
IP Protection & Reporting
Instagram Ads Will Soon Include Links
Photo and video-sharing service Instagram said Wednesday it will soon allow marketers to showcase multiple images in their ads using a new “carousel” ad format.
Perhaps more importantly, the Facebook-owned social network said the new carousel format will also allow advertisers to link outside of Instagram for …
YouTube turns 10: An Airbnb marketing officer reflects on its impact and future: YouTube is 10 this month. What started as an obscure platform for early adopter UGC has become a media phenomenon, encompassing music, film, TV, journalism, vlogging, advertising, branded content and cat videos. Marketing asked an array of senior brand and agency people …
New Social Network 8 Promises to Share Revenue With All Users
When most social networks catch fire, it’s because they have a unique function or differentiator. Instagram made photo editing dead simple. Facebook connects you with family and old friends from high school. Snapchat has disappearing video messages. Twitter lets you follow and tweet …
Dutch YouTube Star To Lead in Feature Film
Enzo Knol may not be a familiar name to American viewers, but the Dutch YouTube Star is a celebrity in his native country of the Netherlands. Knol boasts over 680,000 subscribers and more than 300 million video views on his channel, and soon, he will star in his …
Web Video Creators Take Lessons on How to Promo From Branded Entertainment
To hear Wilson Cleveland tell it, Web video creators need to get over themselves when it comes to marketing.
“I think there’s a stigma among independent creators that paying to promote your work is somehow inauthentic or selling out,” said Mr. …
The startups behind the ultimate rise of multi-channel networks (MCN)
YouTube’s phenomenal success story not only gave impetus to ‘new media’ (or the ‘third media’), but also helped many ancillary industries spring up, most significantly- multi-channel networks (MCNs).
Globally renowned MNC Fullscreen, which claims to have received four billion views per month, was acquired by …
YouTube turns 10: The video site that went viral YouTube is the Web’s de facto home for video. But 10 years ago, online video was anybody’s game. As it celebrates a decade offering us everything from new celebrities to cat videos, YouTube has become a premier destination for content. Here’s how it got there.
Ten …
Marketers Experiment With Cinemagraph Ads:
For marketers, piquing consumers’ interest online is now harder than ever. Internet users rarely click on banner ads and their favorite websites and social media services are rapidly filling up with sponsored messages and branded “content” vying for their attention.
In an attempt to cut through the noise, …
Are Multichannel Networks the Future of TV?
The Multichannel Network (MCN) World is smoking hot. YouTube content has grown up – so much so that it’s growing off the platform, thanks to multichannel networks, or MCNs, that are investing in original content and investigating new distribution channels. Is this the future of TV? What …
Startup Lets You Share Clips From Comedy Central’s Justin Bieber Roast
Does anything have more potential to go viral than a clip of comedians viciously making fun of Justin Bieber while he sits there and takes it?
That’s what the team behind Whipclip is betting on. The new app, which debuts today, is designed …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
$0.00 - $0.00
$0.00 - $0.00
$0.00 - $0.00
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