Audio & Video Monetization
IP Protection & Reporting
Success By Design: 7 Keys To Improved Brand And Marketing Returns
They say content is king.
But if that king looks like a pauper, how much respect will he get?
To get the best returns on your brand and marketing spend, you need to have the respect of your target audience. Whether we …
How do MCNs work?
On YouTube, multi-channel networks (or MCNs) are organizations set up to manage multiple video content creators, primarily YouTubers and YouTube channels.
There’s a certain similarity to digital advertising display networks that represent websites and sell banner advertising. The difference resides in the fact that MCNs often participate and work …
Brands: Do Good And Earn A Profit Few, if any of us, envision a business – a bank, a fast food chain, an oil and gas producer or even a retailer – when we hear the phrase “doing good”. Yet, brands today are doing good. Why are many people still uneasy with aligning a brand …
Facebook closes its $2bn Oculus Rift acquisition. What next?
Facebook now owns virtual reality startup Oculus VR, after closing the $2bn acquisition, which was announced by the two companies in March.
The social network is paying $400m in cash plus 23.1m Facebook shares for the maker of the Oculus Rift headset, with a further $300m …
YouTube Creator Playbook Adds 5 Tailored Playbook Guides
YouTube recently added five tailored Playbook Guides – for education, media companies, music, nonprofits, and sports – to be used in conjunction with Version 3 of the Creator Playbook, which is the main resource for site-wide best practices.
After reviewing each of the five new Playbook Guides, …
YouTube Standouts : Examples of standout creativity Click here to see the videos
For more information on Multi Channel Network’s and YouTube how to videos please check back weekly or subscribe here.
Branded Content for Mother’s Day The power of tentpole programming
Participating in tentpole events, from Mother’s Day to the Oscars to the Super Bowl, is crucial to keeping your brand relevant on social platforms. It helps you take part in a larger cultural conversation and capitalize on search trends. Whether it’s a high-production custom …
New ways to support great content on YouTube
We’ve been building a YouTube partner program since 2007 that enables content creators to earn revenue for their creativity. We’ve watched them build amazing channels that have made YouTube into a news, education and entertainment destination one billion people around the world cannot do without.
Today, there …
4 ways your brand can use SnapChat
We live in the era of personal broadcasting. We use Facebook to share articles; Instagram to advertise our breakfast; Twitter to publicize our thoughts. Snapchat combines all three and is fast becoming the key medium for brands to reach younger audiences.
How brands can use Snapchat
Snapchat is …
TestTube: YouTube’s experimental features you can try Welcome to TestTube, our ideas incubator. Test experimental features concocted by YouTube’s mad scientists and tell us what you think. Navigate to TestTube here
For more information on Multi Channel Network’s and YouTube how to videos please check back weekly or subscribe here.
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
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