Audio & Video Monetization
IP Protection & Reporting
Our Evolution of TV series explores how TV is shifting to internet delivery. Programmatic TV is one dynamic driving the shift and potentially transforming the way TV is bought and sold. Here we dispel the hype and discuss the positive impact for brands, programmers, and distributors.
Television advertising is big business. How big? TV …
How RocketJumps Video Game High School Scored Over 110M Views in 3 Seasons on YouTube With jaw-dropping effects and Hollywood partners, RocketJumps Video Game High School built up a loyal following and scored more than 110M views for its three-season run on YouTube. Defying the odds, it proved that an original, scripted, long-form show could …
A new currency in video advertising is the viewable impression —something that’s top of mind for advertisers and publishers. So what affects whether an ad is viewable? According to Active View research from Google, DoubleClick, and YouTube, things like player size and position determine viewability.
5 Factors of Video Viewability: viewable impression
Click here to see the full …
These Are the Digital Trends Everyone in Tech and Advertising Needs to Know
One of the most-watched digital trends reports of the year is out—Mary Meeker’s Internet Trends—and it shows just how much room mobile advertising has to grow. Meeker runs digital investments for top Silicon Valley venture capital firm, Kleiner Perkins Caufield and Byers, …
Why is YouTube brand Maker Studios worth more than Marvel to Disney? We are all used to seeing movie and TV stars being promoted in the subway. Well, YouTube now feels that if you have at least 1.4 million registered fans – you are worthy of an ad campaign as well.
Hollywood is clearly taking …
5 steps to a branded video that doesn’t feel like an ad
It’s brainstorming time: you’re gathered with your marketing team in a small room, an empty whiteboard leering menacingly at you. The mission: create a YouTube ad for your brand. And then someone asks the inevitable question: “How do we make this go viral?”
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Why do companies fail at YouTube marketing?
Individuals from approximately 53 countries, with over 60 languages, search YouTube on a regular basis. It is also imperative to keep in mind that half of those users are from outside the USA. YouTube is an extremely important marketing tool for every company and yet many companies tend …
Your title and thumbnail – Tell a cohesive story about your video Best practices
Your videos themselves contain a story. But, you should think about teasing that story out with your videos’ thumbnails, titles, and descriptions. Think of these pieces, collectively, as your content’s billboard. A compelling video billboard can be the hook that attracts …
Get discovered – How your video can reach new viewers Best practices
There are some simple ways that you can make your channel and content more discoverable on YouTube so that your audience can find your videos and you can reach new viewers. Engaging content that your audience enjoys drives watch time and will help …
Your Google identity – Make your channel consistent across Google Best practices
You can help viewers discover who you are and enable them to engage with you by building a consistent google identity across YouTube and Google. When you expand your personal brand across Google, it is easier for fans to connect with you or …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
$0.00 - $0.00
$0.00 - $0.00
$0.00 - $0.00
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