YouTube Insights, Q2 2014 Passions and interests drive people’s lives and, of course, their purchases. In this issue of YouTube Insights, see how brands like Turkish Airlines and Unilever have leveraged this behavior to create even bigger fans. Then check out how Nike and Samsung have connected with consumers on one particular passionsoccerâin some of …
Category: MCN News
The Digital Relaunch of a Canadian National Brand: Tangerine Bank
The Digital Relaunch of a Canadian National Brand: Tangerine Bank When Canada’s largest online bank rebranded from ING Direct to Tangerine, its introduction strategy was as innovative as it was successful. A pioneering, contextual advertising campaign was launched on YouTube and not only delighted users with over 8 million impressions, but had positive impact on …
How Mobile Video Can Drive the Future of Brand Marketing
How Mobile Video Can Drive the Future of Brand Marketing Mobile is a small but mighty screen when it comes to grabbing millennials’ attention. New research by Google and Ipsos shows that the small screen has the potential to drive big impact: On a typical day, for those 18- to 34-year-olds who own a smartphone, …
The Science Behind SciShow’s YouTube Success
The Science Behind SciShow’s YouTube Success If you’ve got science-related questions, SciShow likely has the answers. With 2M total subscribers and 3.1M minutes of watchtime per month, SciShow has become one of YouTube’s premier education channels. But what is the science behind its success? In the case study below, we examine the channel’s key strategies, …
The Magic Behind Unboxing on YouTube
The Magic Behind Unboxing on YouTube The holidays are just around the corner, which means the anticipation of giving and getting gifts is growing fast. That anticipation can be felt on YouTube, too, where unboxing videos have gotten 57% more views since last year. Many are still user-generated videos, but brands are starting to get …
Evolution of TV: 7 Dynamics Transforming TV
Evolution of TV: 7 Dynamics Transforming TV Viewers increasingly want to watch their favorite TV shows anytime, anywhere, and on any screen. There’s lots of TV content online, but hitting all three of those checkboxes isn’t yet possible for every piece of programming. To do so requires a greater shift to delivering programming over the …
Blurred Lines Between Branded Video Content and Ads
Blurred Lines Between Branded Video Content and Ads As consumers watch more and more videos created by brands, marketers are thinking more critically about their video strategies. And key questions arise about when and how often to use “branded video content” and “video ads.” To uncover an answer, we partnered with IPG Media Lab to …
Think Gaming Content on YouTube Is Niche? Think Again
Think Gaming Content on YouTube Is Niche? Think Again Gaming has woven its way into all areas of pop culture—sports, music, television, and more. Its appeal goes far beyond teenage boys (women are now the largest video game-playing demographic!). So it’s no surprise that gaming content has taken off on YouTube. Why? As one gaming …
Clinic Puts Boring Preroll on Popular Videos Because It Doesn’t Want Anything ‘Going Viral’
Clinic Puts Boring Preroll on Popular Videos Because It Doesn’t Want Anything ‘Going Viral’
Advertisers have been doing clever stuff with preroll ads for a while. We had Geico’s unstoppable prerolls. And now, we have a health clinic that made incredibly boring preroll ads—in an effort to stop the videos after them from going …
LGBT Advertising: How Brands Are Taking a Stance on Issues
LGBT Advertising: How Brands Are Taking a Stance on Issues Marketing entails more than reaching the right consumer with the right message at the right time. New data from Google and YouTube shows that messages about diversity and equality for the LGBT community have widespread impact, and brands such as Burger King and Honey Maid …
