Why The Media Has Been Wrong About YouTube Networks For much of 2013 I watched the press write articles about how the YouTube networks (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year.Maker announced …
Tag: mcn
Penguin to collaborate with YouTube creators
Penguin to collaborate with YouTube creators
Penguin Random House Canada has entered into a partnership with Blue Ant Media that will introduce the publishing house to a growing group of digital celebrities and YouTube creators with devout fan followings.
It’s a strong indication of the power of celebrity fan followings, says Simon Foster, SVP digital …
Startup Knotch Promises to Help Prove That Branded Content Actually Works
Startup Knotch Promises to Help Prove That Branded Content Actually Works
Marketers continue to pump more money into digital content–either for their own social media profiles or in the form of sponsored content. But many in the industry complain that there are few proven methods for gauging whether all this branded content actually works.
3 Reasons Hollywood Is Investing Heavily In YouTube Content Producers
3 Reasons Hollywood Is Investing Heavily In YouTube Content Producers
Multi-channel networks (MCNs) are a hot commodity in Hollywood right now.
If you’re unfamiliar with the term MCN, essentially they’re companies that work with multiple YouTube channels that assist YouTube content producers in producing and funding content, management, along with audience development.
Last year, DreamWorks …
Facebook Video Surging, But YouTube Still Offers Advertisers More Options
Facebook Video Surging, But YouTube Still Offers Advertisers More Options
Has Facebook ‘sFB +0.99% stunning video ascendancy over the past year stolen rival YouTube’s advertising thunder just as it was gaining momentum? Has the fact that Facebook video now delivers 4 billion views a day convinced advertisers that the site is a potentially viable alternative to …
Simple Whiteboard Animations Gain Traction on YouTube
Simple Whiteboard Animations Gain Traction on YouTube
From the story of Amba’s Ruin and a brief outline of Shikhandi’s life, to why the Mahabharata and the Ramayana should be read together, and the origin of temples in India, to the story of Pharoah Akhenaten, the ruler who gave birth to monotheism and changed the face …
7 Questions Hovering Over The NewFronts
7 Questions Hovering Over The NewFronts
The NewFronts are here, whether you’re ready or not. Some 34 companies ranging from Yahoo to YouTube to Whistle Sports to PlayStation will host elaborate ad sales presentations over the next 10 days (along with fancy booze-and-shrimp dinners), looking to capture advertisers’ attention and dollars.
The annual …
To Take on HBO and Netflix, YouTube had to Rewire Itself
To Take on HBO and Netflix, YouTube had to Rewire Itself To become a “destination” and keep mobile viewers hooked, YouTube realized it had to fix itself, from its development platform to its AI.
The war over our eyeballs is heating up, and that’s mostly a good thing for people who like to look at …
Facebook Instant Articles: What’s In It For Advertisers?
Facebook Instant Articles: What’s In It For Advertisers? Heard stirrings about Facebook teaming with publishers? Columnist Andrew Waber explains how it works and what it means for marketers.
Earlier this month, Facebook took the wraps off of its new Facebook Instant Articles offering.
Another content-focused play for Facebook, Instant Articles is explicitly targeted to …
Large Inflow of Money Witnessed in Multi-Channel Video Programming Provider DIRECTV
Large Inflow of Money Witnessed in Multi-Channel Video Programming Provider DIRECTV:
DIRECTV (NASDAQ:DTV) had a weak trading session and its shares were last down at $91.57, down -0.58% or -0.63 points. The trading data also revealed that the total net flow stood at $12.19 million as the shares had $30.09 million in upticks but lost …