Audio & Video Monetization
IP Protection & Reporting
Please Don’t Confuse Lying With Selling: Sales Tactics
I recently received a twitter message from a follower asking if I’d seen a Channel 4 TV programme about the sales tactics of some retailers. “They seem to confuse lying with selling” he wrote in his tweet.
Clearly some research was called for and I …
Don’t Just Say Your Brand Is Good – Prove It!
It’s an exciting time to be a marketer. We have more tools to reach customers than ever before, but so often, it’s easy to confuse tactics with strategy. It’s important to take a step back, assess the way the tides are shifting, and determine …
Real Brand Management
Manage Your People To Manage Your Brand.
In past articles, I have talked about giving meaning to your Brand through customer services, hiring the right people and using quality as the base. Perhaps the biggest step after this is to manage your greatest resource – your people. Remember a Brand …
It’s A War Out There – Get More Bang for your Branding Buck
Two of the most common questions I’m asked are:
“We want to strengthen our brand/increase brand awareness, but can’t spare much extra money – What can we do?” and “We need to cut our budgets – How can we do that …
Every Second Is An Opportunity To Connect With Your Audience Digital Is No Excuse
Look around you and you’ll see heads bowed. Over smartphones, tablets, watches; they are bowing to new technology and you are looking up, praying to the Technology Gods that they are seeing your messages and clicking your “try me” btn.
…
Dispelling 5 Dangerous Branding Myths
How to create a brand: A dash of values, a drop of systems, a pinch of design, eye of newt…
Wait a minute. Let’s start that again – in the real world.
For many people, a brand is just as mystical and bemusing as a witch’s spell or …
Check Yourself: Your Basic 11 Point Brand Identity Checklist
We all know that it’s important to make a good impression visually. Your brand identity is extremely important. So with that in mind, here are a few basics you can check, to make sure you are putting your best foot forward. Each area could be an …
Success By Design: 7 Keys To Improved Brand And Marketing Returns
They say content is king.
But if that king looks like a pauper, how much respect will he get?
To get the best returns on your brand and marketing spend, you need to have the respect of your target audience. Whether we …
Brands: Do Good And Earn A Profit Few, if any of us, envision a business – a bank, a fast food chain, an oil and gas producer or even a retailer – when we hear the phrase “doing good”. Yet, brands today are doing good. Why are many people still uneasy with aligning a brand …
YouTube Creator Playbook Adds 5 Tailored Playbook Guides
YouTube recently added five tailored Playbook Guides – for education, media companies, music, nonprofits, and sports – to be used in conjunction with Version 3 of the Creator Playbook, which is the main resource for site-wide best practices.
After reviewing each of the five new Playbook Guides, …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
$0.00 - $0.00
$0.00 - $0.00
$0.00 - $0.00
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