What kind of content can I monetize?
The best way to ensure you’ll be able to monetize your YouTube videos is to create all elements of the video yourself. Use your imagination to create something completely original. Examples of videos that have been successful on YouTube include daily vlogs and home videos, do-it-yourself videos and tutorials, original music videos and short films.
You’re also expected to follow YouTube Community Guidelines, and doing so may increase the visibility of your content on YouTube, leading to more views and higher watch time, more user engagement, and ultimately more revenue. Please remember that advertisers are more likely to place their ads on advertiser-friendly content.
Obtain commercial use rights for specific types of content
For your videos to be eligible for monetization, you must own all the necessary rights to commercially use all visuals and audio elements, whether they belong to you or to a third party. These elements include (but are not limited to) logos, thumbnails, intro/outro/background music, software interfaces, and video games. If you decide to incorporate third-party content in a video, you must clear the rights to use and monetize this content on YouTube. Often, this clearance takes the form of explicit written permission from the rights holders. To ensure that you’re not infringing on anyone else’s copyright, take a moment to learn from Russell and Lumpy at our Copyright School.
At times, YouTube may ask you to submit additional documentation to claim rights of your video. Please ensure that you obtain commercial use rights for all elements in your video before submitting for monetization.
Here are some details about the types of content that are monetizable and types of information that may be helpful to prove commercial use rights. Keep in mind that submitting incomplete information may lead to a prolonged review time.
Can I monetize my video …
If you are asked by YouTube to provide more information about content you created yourself, it may be helpful to provide the following:
For original audio:
- Artist name
- Song name
- Music composer/lyricist
- Music label (if any)
- Describe the relationship between the label and the artist (Please note that documentation proving that you retain all commercial use rights for the content may be necessary)
- Rights owner’s name and contact information
- Your name (first/last)
- If you used an audio-editing software: name of software, URL link to terms of use granting commercial use rights, and whether any samples or music loops were used
- If third-party audio (music originally created by someone else) was used in your own creation (e.g. remixes or mashups), please provide written permission from the original rights holder to commercially use the content.
For original visuals:
- Brief statement explaining how you created the visuals yourself
- If any stock visuals were used, please provide the name of the source and URL link to its licensing terms granting commercial use rights
- If third-party visuals were used in your own creation, provide written permission from the original rights holder to commercially use the content. Simply providing the licensing agreement for the editing software used may not always be sufficient.
- Name of software
- URL link to its licensing terms granting commercial use rights
- State whether or not you used any loops, music samples, or stock images
- Name of the artist
- Name of the track
- Direct URL link to the song
- Direct URL link to the licensing terms granting commercial use rights
- In some licenses set forth by the creator, attribution (or credit) to the original creator may be required for commercial use. If applicable, please include attribution in the description box or within the video itself
Whether you can use video game content for monetization depends on the commercial use rights granted to you by the license from the applicable video game publisher. Some video game publishers may allow you to use all video game content for commercial use and confirm such permission in their licensing agreements.
- Name of the game
- Direct URL link to any applicable licensing terms for that software
- If the license doesn’t grant commercial use rights, you may be be required to provide written permission from the publisher
- If there are any third-party images or audio embedded in the video that is not directly associated with the video game, please include proof of explicit permission granting commercial use rights for such third-party audio and/or visual elements
Whether you can show software user interfaces in a video submitted for monetization depends on the commercial use rights granted to you by the license of the software. In some cases, you may need a contract with the publisher or proof that you have paid a licensing fee. Otherwise, the use of software user interfaces must be minimal unless the associated step-by-step commentary provides instructional and/or educational value and is strictly tied to the action being shown. For more information, please review Video game and software content.
- Name of the software
- Direct URL link to any applicable licensing terms for that software
- If there are any third-party images or audio embedded in the user interface that is not directly associated with the software, please include proof of explicit permission granting commercial use rights for the third-party audio and/or visual elements
In order for content to be in the public domain, the copyright of the work has either expired, been forfeited, or is no longer applicable. If you can prove that the content in your video is in the public domain, you may be able monetize it on YouTube (depending on the scope, limitations, and commercial permissions of the license).
- Type of work
- Date and location of publication
- Death date of the author
- Name of audio and/or visual from public domain
- Direct link to the appropriate primary (scholarly) online source
Some cover songs may be eligible for monetization. In order to be eligible, the music publisher must claim the song through the Content ID system and elect to monetize it. If the song has not been claimed, you may not be able to monetize your video unless you have explicit written permission from the rights owner of the song. The use of any commercial sound recording, such as an instrumental, karaoke recording, or live concert performance by the artist will not be eligible for monetization. For more information, please review Monetizing eligible cover videos.
- Name of the song used from YouTube Audio Library
Please note that simply stating that you own the rights to the content may not be sufficient. You must be as specific as possible whenever asked to make a claim on a video. Written permission from the appropriate rights owner may be required. Please note that partners who repeatedly submit ineligible videos may lose the ability to monetize.
If you are still unsure what kind of content you can or can’t monetize, please review our video monetization criteria. For more information about copyright, copyright infringement and fair use, please visit our Copyright Center.