TweetDeck columns

Using TweetDeck columns

Instead of a single timeline, TweetDeck allows you to create columns to display specific content that interests you. You can create a column that shows all your mentions, the results of a search query, a list of favorites, the latest Tweets from a hashtag or trend, etc.

To add a column:

  1. Click Add Column in the navigation bar (look for the plus sign), which will open a menu that allows selection of several column types.
  2. Select the type of column you would like to add.
  3. Select the account that will populate the column; you will see the option to select an account that you have already authorized, or use the search box to search for another user’s account.
Note: You can also create columns with accounts that are not authorized to your TweetDeck account. Just search for the @username in the search box.

To remove a column:

  1. Click the triangle in the upper right corner of the column header, next to the column title.
  2. Click the red Delete icon (looks like a trashcan).

Column filters

You can easily edit the type of Tweets you would like displayed in each of your columns. You can select from contentusers, or alerts, or a combination of the three. Content filtering allows you to filter the column by a certain type of Tweet, such as Retweets, Tweets containing a specific word or phrase, or Tweets with photos. The user filter allows you to filter Tweets within a certain column written by a certain author and those they mention. The alert filter allows you to enable pop-ups or sounds for a certain column.

  1. Click the triangle in the upper right corner of the column header, next to the column title.
  2. Select which types of filters (content, users, or alerts) you would like applied to the column.
  3. Click the triangle again to collapse the column settings.
Note: Columns that are currently custom filtering will display Filtered by and an icon for the type of filter you have enabled.

Column reordering

Easily rearrange the order of columns in TweetDeck with just a few quick clicks.

  1. Click the triangle in the upper right corner of the column header, next to the column title.
  2. Click the left or right arrow depending on which direction you’d like to move the column.
Note: You can also simply drag and drop the columns, or their corresponding column icons in the left navigation bar to reorder your columns.

Types of TweetDeck columns and what they display:

  • Timeline: Home timeline for a specific account (any account)
  • Interactions: Interactions for a specific account, including when the account’s Tweets are retweeted, favorited, or mentioned, and also includes when users follow the account
  • Mentions: Only includes when users mention a specific account
  • Followers: Follow activity for a specific account
  • Messages: Direct messages for a specific account
  • Search: A column for a specific search term
  • Lists: Assign or create a list to be displayed within a column
  • Tweets: Tweets from a specific account
  • Favorites: Tweets marked as favorites from a specific account
  • Trends: A column dedicated to specific worldwide trends
  • Activity: What’s happening with the accounts you follow
  • Inbox: Direct messages from all your authorized accounts in aggregate
  • Scheduled: Your scheduled Tweets
  • Collection: A timeline of curated Tweets, hand-selected by you, that you can share with others

 

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Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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