Content manager reports

Reporting

Monthly and weekly reports are available from the Reports section of the partner menu. Reports are territory specific and comprise of all transactional content in all of your channels. They are published within one day of the completed cycle. Monthly reports are used for financial record. Your business development partner manager can show you how to connect third parties such as Rentrak to access your reports at your request.

To download reports:

  1. Sign in to YouTube using a Google account that has access to your YouTube content owner.
  2. Go to Reports section of the partner menu.
  3. Choose the type of report you’d like to download.
  4. For performance, transactional, or adjustment reports, choose whether you’d like a Monthly or Weekly report.For transactional reports, you also have the option of a Daily report.
  5. Find the row for the report you want and select the download format from the Download column.For transactional reports, choose Transactional Reports if you would like details on every transaction or Per Title Report if you would like aggregated transactions for all transacted titles.

Overview Reports FAQ

What does eCPM mean?
Effective cost-per-thousand impressions. Learn more here.

What determines my eCPM?
The ads on watch pages for partner videos are sold through a variety of different channels, including direct-sold, run-of-site, remnant, etc. The CPMs earned through different channels can vary tremendously. For example, when a brand advertiser, such as Pepsi or Nike, purchases the InVideo unit and the companion 300×250 display ad in the upper-right corner of the watch page, the advertiser is charged a $15 CPM. CPMs for in-stream, pre-roll ads can be as high as $25. However, other ads that are not directly sold, which can be used for campaigns booked on the Google Ad Network, including partner watch pages, typically have much lower CPMs. As such, the eCPMs for watch pages can vary from a few cents to as much as $25.

What does AFV mean?
AFV is AdSense for Video. We highly recommend that you enable AFV to maximize your revenue potential. Learn morehere.

What are “Monetizable videos”
Monetizable videos are videos that have a policy of “monetize”, which means that YouTube can show ads during or alongside the video and will share revenue from the ads with the video owner.

What are “Unclaimed” videos?
These are videos you have not “claimed.” Therefore they do not have any policy attached to them.

What are “Claimed but Non-Monetizable” videos:
Claimed but non-monetizable videos are videos which have either a policy of track or block. These videos are not earning revenue through advertising. Please note that the policies of track and block are only available to partners using YouTube’s Content Manager System.

The “Top Videos by YouTube Payout” shows payouts lower than those that I actually received. Why is there a discrepancy?
The numbers in this report do not currently reflect the portion of revenue generated by participation in AFV on YouTube.

The Monthly Performance Report

What fields appear in a Monthly Performance Report?

The Monthly Performance Reports in your Content Manager let you view the revenue you have earned per video. For each month, there are links to two reports in a zipped CSV format: The Monthly Performance Report ending with *report.csv.zip and the Raw Data monthly performance report ending in *rawdata.csv.zip.

The Monthly Performance Report ending *report.csv.zip gives you granular reporting and displays the revenue you have earned:

  • per video
  • for all your videos on a day
  • revenue earned from views in a country

The Raw Data report provides a row for every video per day per country, and should be used if additional detail is needed beyond the *report.csv.zip.

The total amount payable for the month is available at the bottom of the document in the amount_payable field. The majority of the fields that appear in the reports are defined in the descriptions of the either the #header table or the #field description table.

The following list identifies the tables that appear in a Monthly Performance Report.

  • Field description table: defines the fields in the different report tables. (These definitions are also provided below.)
    • field – the name of a field in the commercial-revshare video table.
    • description – a definition of the field.
  • The header table: it contains metadata about the report. This table contains the following fields:
    • id – A value that uniquely identifies a report.
    • recipient_id – A value that YouTube uses to uniquely identify the partner receiving the report.
    • recipient_name – The name of the partner receiving the report.
    • filename – The name of the report file.
    • report_period_start_date – The first day for which the report contains data.
    • report_period_end_date – The last day for which the report contains data.
    • timestamp – The date and time that the report was generated.
    • currency_code – The unit of currency, typically USD.
  • Video table: contains monthly view counts and revenue data for your claims. The report contains the following fields:
    • video_id – An ID that YouTube assigns and uses to uniquely identify a video.
    • content_type – Type of claimed content: commercial = uploaded by YouTube partner; premium = Uploaded by third party, with copyrighted segments meeting certain length and proportionality requirements to be treated same as partner uploaded licensed content for revenue sharing; ugc = claimed by YouTube partner, but uploaded by third party.
    • policy – A value that indicates whether the video is included in your revenue sharing agreement. Possible values are:
      • share – content has a monetize policy
      • block – content is blocked
      • free – content has a track policy
      • takedown – content is removed
    • video_title – The title of the video
    • username – The YouTube user account identified on YouTube’s website as the owner of a video.
    • uploader – The YouTube user account identified on YouTube’s website as the uploader of a video.
    • claim_type – Whether the audio track, video track, or both have been claimed by YouTube partner.
    • claim_origin – How the video was claimed
    • embed_views – The number of times a video played for any period of time on a website other than YouTube.
    • watch_views – Number of views on the video’s YouTube watch page for which the video started playing.
    • youtube_sold – Total revenue generated from Google-sold ads, excluding revenue from AdSense for Video.
    • partner_sold – Total revenue generated from partner-sold ads, excluding revenue from other sources.
    • afv_revenue – Total revenue generated from AdSense for Video
    • amount_payable – Revenue owed to partner (this includes AdSense and YouTube earnings)
    • has_multiple_claims – A flag that indicates whether one than more YouTube partner has claimed the video content. Possible values are yes and no.
    • category – The type of video as displayed in the video’s (More info) section.
    • metadata.custom_id – A value that you use to uniquely identify a video.
    • metadata.XXX – A value that you use to uniquely identify a video.
  • Daily totals table: contains total view counts for a particular content type and content policy on a day-by-day basis. The report contains the following fields, all of which are defined in the definition of the video tables with the exception ofday, which is defined below:
    • day – the date that corresponds to the data
    • content_type
    • policy
    • embed_views
    • watch_views
    • youtube_sold_revenue
    • partner_sold_revenue
    • afv_revenue
    • amount_payable
  • Country totals table: contains total view counts for a particular content type and content policy on a country-by-country basis. The report contains the following fields, all of which are defined in the definition of the video tables with the exception of country, which is defined below:
    • content_type
    • policy
    • country – the two-letter country code that corresponds to the data
    • embed_views
    • watch_views
    • youtube_sold_revenue
    • partner_sold_revenue
    • afv_revenue
    • amount_payable
  • Grand total table: contains the total view counts and revenue statistics for all of the content covered in the report.

For more information on Multi Channel Network’s and YouTube how to videos please check back weekly or subscribe here.

Suite of Free Tools

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

$0.00 - $0.00

Estimated daily earnings

$0.00 - $0.00

Estimated monthly earnings

$0.00 - $0.00

Estimated yearly projection

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