What is an Art Track?
An Art Track is an automatically generated YouTube version of a sound recording. An Art Track consists of the sound recording, the album art, and metadata about the recording, such as its title and artist name.
The purpose of Art Tracks is to provide a single official, label-sanctioned YouTube version of every sound recording. Currently, official music videos are available for recordings only when a label or artist invests (non-trivial) time and resources into producing one. Art Tracks automate the creation of versions for recordings that don’t have a produced music video.
YouTube creates one Art Track for each sound recording that you upload using the YouTube Music DDEX feed or the“Audio – Art Tracks” bulk upload spreadsheet. It identifies recordings based on their ISRC. If you upload multiple instances of the same ISRC (for example, if the recording appears on multiple albums or as part of a compilation), YouTube creates the Art Track using the version with the earliest release date in each territory.
Art Tracks fill in the gaps to ensure that YouTube has a complete music catalog. They appear in the same places as produced music videos, such as on the YouTube topic channel for the main artist, in album playlists, and in search results, including watch cards for the artist. YouTube uses the produced music video for recordings that have one; when you upload a music video for a sound recording, the Art Track for that recording becomes unlisted and undiscoverable.
Creating Art Tracks
To create Art Tracks for your sound recordings, you upload the recording and artwork media files along with a metadata file that describes the recording. You can provide the metadata in one of two formats:
- An industry-standard DDEX Electronic Release Notification (ERN) feed
- An “Audio – Art Tracks” bulk upload spreadsheet.
YouTube creates the Art Track based on the values you provide in the file; see below for details about how the metadata values impact the resulting Art Track.
The Art Track consists of the artwork provided for the album and information about the track. If a track appears on multiple albums, the Art Track shows the artwork and title for the album with the earliest release date.
The table below identifies the element in the DDEX file that YouTube uses for the track information. If the element in the Primary DDEX source column does not exist in the message, YouTube uses the value from the element in the Secondary DDEX source column. The items with an asterisk show in the Description associated with the Art Track, not in the Art Track itself.
Information | Primary DDEX source | Secondary DDEX source |
---|---|---|
Album art |
If a release has more than one |
None |
Track title |
|
|
Artist |
If a track has more than one |
|
Album title |
plus optional |
plus optional |
Copyright* | <PLine> If the track doesn’t have a <PLine> element, the Art Track description uses the <PLine> element for the album |
<CLine> If the track doesn’t have a <CLine> element, the Art Track description uses the <CLine> element for the album |
Release date* | <ReleaseDetailsByTerritory> <OriginalReleaseDate> |
None |
Contributors* |
The Art Track description lists each contributor on a separate line, with a comma-separated list of roles (from the |
None |
GRid and UPC |
If you provide them for the track release, these IDs are saved as attributes of the art track asset. They do not appear in the Art Track itself. |
None |
Partner-specific ID |
If you provide a ProprietaryId for a sound recording, the ID is saved as the custom_id of the art track asset. It does not appear in the Art Track itself. |
None |
The table below identifies the column in the spreadsheet that YouTube uses for the track information. The items with an asterisk show in the Description associated with the Art Track, not in the Art Track itself.
Information | Spreadsheet column | |
---|---|---|
Album art | album_art_filename | |
Track title | track_title | |
Artist | track_artist | |
Album title | album_title | |
Copyright* | track_pline If the track doesn’t have a track_pline, the Art Track description uses the album_label |
|
Release date* | album_release_date | |
GRid, EAN, and UPC | If you provide them for the track release, these IDs are saved as attributes of the art track asset. They do not appear in the Art Track itself. | None |
YouTube assets and objects created for Art Tracks
When it processes the content of a YouTube Music DDEX message or a “Audio – Art Tracks” bulk upload spreadsheet, YouTube creates objects in the rights management system and associates them with your partner account.
For messages with new content, YouTube creates these objects:
- For each album (DDEX
<Release>
with a<ReleaseType>
ofAlbum
), YouTube creates a playlist. The playlist consists of the its tracks (in DDEX, the primary resources identified in the<ReleaseResourceReferenceList>
for the release). - For each track (in DDEX, each
<SoundRecording>
in the<ResourceList>
), YouTube creates:- A sound recording asset, if one does not already exist for the same ISRC code. The audio file is added as an inactive reference file for the asset; to make an active reference file for use with Content ID, use the YouTube Rights Administration Feed.
If a sound recording asset exists for the same ISRC code, YouTube updates the sound recording asset with the metadata specified in the file.
- An art track asset, with no reference file. If you provide a ProprietaryId for the recording, the ID is saved as the custom_id of the art track asset.
- A relationship between the sound recording asset and the art track asset
- An Art Track
- A claim on the Art Track from the art track asset
- A sound recording asset, if one does not already exist for the same ISRC code. The audio file is added as an inactive reference file for the asset; to make an active reference file for use with Content ID, use the YouTube Rights Administration Feed.
- YouTube sets ownership of the art track asset and applies a usage policy to it. The policy monetizes the Art Track in territories in which you’ve claimed ownership and blocks it in all other territories where there is no ownership defined. From a DDEX file, YouTube sets ownership based on the
<ReleaseDeal>
that defines subscription terms for an individual track; from a spreadsheet, it uses the track_territory_start_dates.If a DDEX message does not provide subscription terms, YouTube applies a policy that blocks the Art Track worldwide. The blocked Art Track is not available in the ad-supported service or the subscription service.
For messages containing updates, YouTube updates the previously created objects with the latest updates. For example, if the update message provides new subscription terms, YouTube updates the policy applied to the Art Track.
YouTube creates just one Art Track for each ISRC code. If more than one music partner submits content for the same ISRC code and the same territories, YouTube creates the Art Track using the metadata, artwork, and audio file from the submission with the earliest release date. YouTube also assigns ownership of the art track asset based on the earliest release date in each territory.
Ownership of Art Tracks
YouTube creates a single Art Track for each sound recording, and a single art track asset to represent the Art Track in the YouTube rights management system. Having a single asset per ISRC enables YouTube to aggregate rights across territories and to make the Art Track available in all territories in which the owner(s) have granted YouTube proper rights. It also enables YouTube to aggregate all views on a single Art Track.
Different partners may own the art track asset in different territories. For example, if Label A released a given song in the United States and Label B released it in the rest of the world, YouTube creates a single art track asset which Label A owns in the United States and Label B owns in the rest of the world. The Art Track is available worldwide with all views and comments concentrated on the same video. YouTube shares revenue with Label A for all revenue generated in the United States, and Label B for revenue generated in the rest of the world.
If multiple partners claim ownership of an art track asset in the same territory, the partner whose version has the earliest release date for the recording is designated as the owner. If multiple owners deliver a recording with the same release date, the corresponding art track asset has an ownership conflict that needs to be resolved.
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