TrueView in-display ads

How TrueView in-display ads work

In-display ads can run across YouTube and Google Display Network. On YouTube they can run on the search and watch pages for both desktop and m.youtube.com, as well as the home pages for desktop and YouTube mobile apps. The ad unit consists of an image thumbnail and up to three lines of text. Clicking the ad will deliver a user to the YouTube watch or channel page to view the video rather than playing the video within the ad unit itself. It’s recommended to use CTA overlays on the videos to drive the users to the advertiser site.

TrueView in-display comes in a variety of formats:

YouTube search results

TrueView in-display ads appear on YouTube search results in the related video section. The ad contains a thumbnail, headline, channel name and video view count.

in_display_yt_search

The top-ranked ad may also be repeated below the organic search results

YouTube video watch page

In-display ad can appear on watch pages in these different positions:

  1. As an overlay on the video. Overlays look the same on the YT watch page and on embedded players.
  2. As an overlay on the video with an additional 300×250 companion
  3. In the related video section as a unit that contains a thumbnail, headline, channel name and video view count
  4. In the related video section as a 300×250 unit that contains a large thumbnail, channel avatar name, headline, description and video length

in_display_yt_overlay

YouTube home page

In-display ads can appear on the YouTube home page when there is no Masthead running.

in_display_homepage

YouTube mobile apps home page

In-display ads can appear in the home page of the Android and iOS YT App on days when the mobile video masthead is not sold.

Android (Portrait)

in_display_mobile_app_android_homepage

Android (Landscape)

in_display_mobile_app_homepage_landscape

iOS (Portrait)

In-display YouTube iOS app homepage

YouTube Mobile Web search and watch pages

In-display ads can appear on the YouTube mobile search and watch pages as a promoted video in the top related video slot for high end devices.

in_display_mobile_search in_display_mobile_watchpage

Google Display Network

Video ads will run in the following placements on sites that are part of the GDN:

  • 728×90
  • 336×280
  • 300×250
  • 250×250
  • 200×200

Assets overview

Asset name Description
Video URL Video must be uploaded to YouTube
Image Choose from 4 auto-generated thumbnails

To implement custom thumbnails, contact your Google representative

Headline text 25 characters max
Description Two lines 35 characters max each

Description is not shown in Suggestions

In order to create an in-display ad, videos must be public or unlisted. All ads must must comply with the YouTube Advertising Policies.

Reporting metrics

  • Impressions
  • Clicks

For more information on Multi Channel Network’s and YouTube how to videos please check back weekly or subscribe here.

Suite of Free Tools

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

$0.00 - $0.00

Estimated daily earnings

$0.00 - $0.00

Estimated monthly earnings

$0.00 - $0.00

Estimated yearly projection

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