Rich Media Layouts Mastheads

In light of the recent announcement of the Chrome Plugin Power Saver feature that may become the default as early as September 2015, we highly recommend that you build your Masthead creatives using HTML5 rather than Flash. Building in HTML5 will prevent your ads from being automatically paused as well as avoid negative impact to performance and reach.
If you are buying a cross-screen rich media layouts Masthead, please also see mobile video Masthead specs.

Click the image to open a demo.

Layouts - Multi-Feature (In-Page & Expanding)

Required Assets

Asset Type Dimensions File type File size Additional notes
Backup image 970×250 JPG, static GIF or PNG 150kB Generic, non-expansion CTA, no video controls, no social media icons. One pixel black border around the banner.
*Background image 970×250 JPG, static GIF or PNG 150kB Optional if uploading a SWF file.
YouTube Player View 16:9 aspect ratio recommended Provide YouTube URL Upload at highest quality Select “YTPView” under “Featured content.” A YouTube video displays after the intro video completes.
Image Gallery View 444×250 (default) JPG, static GIF or PNG 50kB per image Select “GalleryView” under “Featured content.” An image gallery displays after the intro video completes. Image sizes are customizable. 3 to 7 images recommended.
Carousel View – Videos 16:9 aspect ratio recommended Provide YouTube URLs Upload at highest quality Select “CarouselView” under “Featured content.” A carousel of YouTube videos displays after the intro video completes. 2 to 5 videos/images recommended.
Carousel View – Images 355×200 (default) JPG, static GIF or PNG 50kB per image Select “CarouselView” under “Featured content.” A carousel of YouTube images displays after the intro video completes. Image sizes are customizable. 2 to 5 videos/images recommended.
Hotspots Image – JPG, static GIF or PNG 5kB per image Add invisible or image-based clickthrough btns to collapsed / expanded state
Exit URLs N/A N/A N/A Used for clicking through Supports multiple exits: provide one for each click through area.
HTML5 YouTube Masthead – Featured Video
HTML5 YouTube Masthead - Featured Video

Overview

Name in Studio Layouts HTML5 YouTube Masthead – Featured Video
Category HTML5
Format In-page
Icon HTML5 YouTube Masthead - Featured Video (Icon)
Demo link HTML5 YouTube Masthead – Featured Video
Description This Layout is an HTML5 YouTube Masthead with a YouTube video player. This format only runs on YouTube.
Dimension(s) 970×250

Specs

Mandatory Assets

Asset Name Type Description Dimension File Size
Backup Image JPG, static GIF or PNG Background Image with generic, non-expansion CTA, no video controls, no social media icons 970×250 <150K
Close Button Toggle on/off The YouTube Masthead close btn can be toggled off for running the creative outside of YouTube. Close btn must be left on to run on YouTube.

Optional Assets

Asset Name Type Description Dimension File Size
Featured Video Video ID YouTube Video ID
Background JPG, static GIF or PNG Background Image with generic, non-expansion CTA, no video controls, no social media icons 970×250 <150K
Exit Button JPG, static GIF or PNG Call to action image <5k

Tracking Supported

Note: Some duplicate metrics may appear in the Events tab but not fire in the actual creative. You can check to see the robust custom metrics that will in fact fire and appear in reporting by using the output console in the preview link as you interact with the creative.

Exits
  • Background [Exit]
  • Exit Button [Exit]
Counters
  • Rich media:
    • Impressions: Backup Image / HTML5 / Full-screen / Interactive
    • Manual Closes
  • Video:
    • Interactions: Total Interactions / Play / Pause / Stop / Replay / Mute / Unmute
    • Quartiles: First / Midpoint / Third / Complete
  • Featured video:
    • Interactions: Play / Pause / Complete
    • Quartiles: 0 / 25 / 50 / 75 / 100
Timers
  • Display time
  • Rich media expansions
  • Rich media interaction time
  • Video view time
  • Featured Video [engagedVideoPlayTimer]
HTML5 Interactive Video Hotspots
HTML5 Interactive Video Hotspots HTML5 Interactive Video Hotspots 2

Overview

Name in Studio Layouts HTML5 Interactive Video Hotspots, YouTube Masthead Interactive Hot Spots
Category HTML5
Format In-page
Icon HTML5 YouTube Masthead - Featured Video (Icon)
Demo link HTML5 Interactive Video Hotspots
Description For advertisers that want to enhance their video assets, create an additional layer of interaction via clickable hot spots that overlay additional content. When hotspot is clicked, the video will pause and overlay will appear. When overlay close btn is clicked, the video resumes. This format only runs on YouTube.
Dimension(s) 970×250

Specs

Mandatory Assets

Asset Name Type Description Dimension File Size
Video YouTube Video ID Video to play in video player
Hotspots Image – jpg, png, gif (static) Click target areas – set x and y positions and time over video Recommended size: 20px × 20px <5kB
Hotspot Exit Exit Url(s) Url(s) that click out of experience

Optional Assets

Asset Name Type Description Dimension File Size
Hotspot Overlay Image – jpg, png, gif (static) Image to appear after hotspot is clicked (will include a close btn) Recommended size: 20px × 20px <5kB

Tracking

Exits
  • CTA [Exit]
  • Interactive video / Hotspots (1) Card overlay / Content [Exit]
Counters
  • Hotspots (1) Card overlay / Card close btn [Card close]
  • Interactive video / Hotspots (1) [Hotspot click]
  • YouTube player [engagedVideoComplete]
  • YouTube player [engagedVideoPause]
  • YouTube player [engagedVideoPlay]
  • YouTube player [video0percent]
  • YouTube player [video100percent]
  • YouTube player [video25percent]
  • YouTube player [video50percent]
  • YouTube player [video75percent]
  • YouTube player [videoMute]
  • YouTube player [videoUnmute]
Timers
  • YouTube player [engagedVideoPlayTimer]
Featured Video

Click the image to open a demo.

Layouts - Featured Video

Name in Studio Layouts:

YouTube Masthead – Featured Video

Detailed Description:

This Layout is a Masthead with a single YouTube video player, an optional full bleed 970×250 intro video**, and optional animation SWF**. This format only runs on YouTube.

** Flash version only.

Required Assets

Asset Type Dimensions File type File size Additional notes
Backup image 970×250 JPG, static GIF or PNG 150kB Generic, non-expansion CTA, no video controls, no social media icons. One pixel black border around the banner.
*Background image 970×250 JPG, static GIF or PNG 150kB Flash: Optional if uploading a SWF file.

HTML5: Mandatory.
Featured Video 16:9 aspect ratio recommended Provide YouTube URL Upload at highest quality
Exit URLs N/A N/A N/A Used for clicking through
Supports multiple exits: provide one for each click through area.
Background

Click the image to open a demo.

Layouts - Background

Name in Studio Layouts:

YouTube Masthead – Background

Detailed Description:

This Layout is a Masthead with a static background, an optional full bleed 970×250 intro video, and optional animation SWF. This format only runs on YouTube.

Required Assets

Asset Type Dimensions File type File size Additional notes
Backup image 970×250 JPG, static GIF or PNG 150kB Generic, non-expansion CTA, no video controls, no social media icons. One pixel black border around the banner.
*Background image 970×250 JPG, static GIF or PNG 150kB Optional if uploading a SWF file.
Exit URLs N/A N/A N/A Used for clicking through
Supports multiple exits: provide one for each click through area.
Image Gallery

Click the image to open a demo.

Layouts - Image Gallery

Name in Studio Layouts:

YouTube Masthead – Image Gallery

Detailed Description:

This Layout is a Masthead with an image gallery, an optional full bleed 975×250 intro video, and optional animation SWF. This format only runs on YouTube.

Required Assets

Asset Type Dimensions File type File size Additional notes
Backup image 970×250 JPG, static GIF or PNG 150kB Generic, non-expansion CTA, no video controls, no social media icons. One pixel black border around the banner.
*Background image 970×250 JPG, static GIF or PNG 150kB Optional if uploading a SWF file.
Gallery Images 444×250 (default) JPG, static GIF or PNG 50kB per image Image sizes are customizable.
3 to 7 images recommended.
Exit URLs N/A N/A N/A Used for clicking through.
Supports multiple exits: provide one for each click through area.
Carousel

Click the image to open a demo.

Layouts - Carousel

Name in Studio Layouts:

YouTube Masthead – Carousel

Detailed Description:

This Layout is a masthead with a carousel for both, videos (YouTube Player) and images, an optional full bleed 970×250 intro video, and optional animation SWF. This format only runs on YouTube.

Required Assets

Asset Type Dimensions File type File size Additional notes
Backup image 970×250 JPG, static GIF or PNG 150kB Generic, non-expansion CTA, no video controls, no social media icons. One pixel black border around the banner.
*Background image 970×250 JPG, static GIF or PNG 150kB Optional if uploading a SWF file.
Carousel Videos 16:9 aspect ratio recommended Provide YouTube URLs Upload at highest quality 2 to 5 videos/images recommended.
Carousel Images 355×200 (default) JPG, static GIF or PNG 50kB per image Image sizes are customizable.
2 to 5 videos/images recommended
Exit URLs N/A N/A N/A Used for clicking through
Supports multiple exits: provide one for each click through area.
All YouTube Mastheads must have a 1 pixel black border around the entire creative and the backup image.

Compatible Browsers:

  • Internet Explorer 10+, Firefox 25+, Safari 6+; Chrome 33+

Creative Rotation

It is possible to rotate up to 3 different creatives on the Masthead, based on certain variables such as language, gender or others. Features are different according to region, and a surcharge may apply depending on implementation. Please reach out to your Media Solutions Consultant for more specific information.

Optional Assets

This section lists assets that may be required if using optional customization in certain sections of the Layout.
Assets marked as (**) are for Flash version only.

Intro Video – YouTube Video URL**

  • Upload to YouTube in highest quality
  • Type of autoplay:
    • “Non Interactive Intro” will autoplay the video muted. If the user clicks it will trigger the background exit.
    • “Preview” will autoplay the video muted, with an option to replay with sound upon click.

SWF Specs**:

SWFs in Layouts are built to automatically unload after 30 seconds. Once unloaded, the Layout displays an end-frame image.
If you want to use a SWF as your end frame instead, see Stop SWF from unloading in Layouts for implementation details.
Formatting:
Dimensions: 970×250 (recommended)
970×500 when animation is appearing on the expanded banner
SWF File* 1.5 MB
Max frame rate: 24fps
Flash versions: Flash Player 11.2 (SWF 15) or lower; AS3 required.
End-Frame image* 150 KB
Attributes:
Max animation time: Animation under 30 seconds
Animation settings: Animation only (no clickTags or Studio Exit code)
Non-interactive animation (no mouseover effects, clicks, navigation, etc.)
No Studio components
Avoid looping animation (including nested MovieClip animations) on the final frame

*The total size for all 3 assets (SWF, Background and End-frame Image) cannot exceed 1.5 MB (1.3 MB recommended for faster load)

Expanded assets**

The Expanding alternative for the “YouTube Masthead Multi-Feature” format is available as “YouTube Masthead Multi-Feature Expanding.”

Please provide the respective expanded assets for each specific format: Expanded Background image, Expanded SWF file, Expanded Image Gallery images.

Social Icons**

  • Available Icons: Google Plus, Facebook, Twitter, YouTube, Hyves, Myspace, Pixnet, Plurk, Orkut, Weibo, Tuenti, Vkontakte
  • Please inform if these should be applied, which one(s) and where to locate these

Multiple exits

  • Please inform which area of the banner should be clickable and how many exit clicks you want

Tracking supported

Here is the custom tracking that should show up in reporting metrics when using these Layouts.

  • Standard YTP Events
  • All Exits: Background clicks, intro video clicks, social, etc.
  • Timers for each YouTube video ID
  • “Close Ad X” counter
  • Pixels (supports Tracking, Remarketing, and Brand Lift Study)
    • Impression: fires as soon as the initial ad loads.
    • Interaction: fires after 2 seconds of mouseover or any first click.
    • Click: fires on any clicks on the creative (independently if exit or not).
    • Exit: fires on any exit.
    • Video Play (Featured Video Only): fires when the video starts.
    • Video Complete (Featured Video Only): fires when the video plays to 100%.

 

Suite of Free Tools

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

$0.00 - $0.00

Estimated daily earnings

$0.00 - $0.00

Estimated monthly earnings

$0.00 - $0.00

Estimated yearly projection

Ready to Stop Content Misuse & Generate Revenue?

Get Started