Content manager reports
Get paid by linking AdSense to your YouTube account
In order to earn money with your videos and get paid, you need to associate an AdSense account with your YouTube account. You can create a new AdSense account or associate an existing one.
You can start monetizing eligible videos before you associate an AdSense account with your YouTube account. However, you need to associate your YouTube account with an approved AdSense account to see your earnings in YouTube Analytics and to be paid once you reach the payment threshold.
There are four ways to associate an AdSense account with your YouTube account.
- Access the Monetization page in your Channel Settings and go to the section “How will I be paid?”
- From the AdSense Association page, please follow the “next” step to be directed to AdSense.
- Select the option “Yes, proceed to Google account sign in” at the bottom of the page to choose the Google Account you wish to use.
- Enter the password for your Google Account.
- Accept the association and you will then be redirected back to YouTube.
- Once your account is activated, a message to inform you that your AdSense account has been associated will appear in your YouTube account (Please note that it may take up to 48 hours for the association to be fully active). Congratulations!
- Access the Monetization page in your Channel Settings and go to the section “How will I be paid?”
- From the AdSense Association page, please follow the “next” step to be directed to AdSense.
- Select the option at the bottom of the page to choose the Google Account you wish to use.
- Enter the password for your Google Account.
- Accept the Adsense association.
- Provide your contact information and submit your AdSense application.
- You will then be redirected back to YouTube, and a message to inform that your AdSense application has been received will appear.
- Adsense will update you by mail once your AdSense account is approved and your AdSense Id will be updated on the AdSense Association page (Please note that it may take up to 48 hours for the association to be fully active). Congratulations!
- Access the Monetization page in your Channel Settings and go to “Review or change AdSense association”
- From the AdSense Association page, click Change.
- Select the option “Yes, proceed to Google account sign in” at the bottom of the page to choose the Google Account you with to use.
- Accept the association and you will then be redirected back to YouTube.
- Your AdSense Publisher Id will be updated on the AdSense Association page. Congratulations!
To associate an AdSense account with your content owner account:
- Access the Settings Overview page for your YouTube content owner.
- Click the pencil icon in the AdSense section of the page.
- Click Continue to AdSense to be redirected to AdSense.
- Select the Google Account you want to use to sign in to AdSense. If you’re already an AdSense publisher, you must sign in with the Google Account that you use to access your AdSense account.
- Enter the password for your Google Account if prompted.
- Confirm the YouTube channel you’re associating the AdSense account with, and choose the primary language for the channel. Although you select one YouTube channel to complete the AdSense association, YouTube will serve ads on all channels linked to your content owner.
- Click Accept Association and provide your billing information if prompted.
Once you have completed this process, you will be redirected back to YouTube. AdSense may email you an update.
Find more tips and best practices on how to associate your YouTube and AdSense accounts.
YouTube partner earnings overview
How do I earn revenue?
Your YouTube videos may earn revenue from
- ads served via the AdSense auction;
- ads sold on a reservation basis via DoubleClick (DCLK) and other YouTube-sold sources;
What’s my revenue share?
There are no guarantees under the YouTube partner agreement about how much, or whether, you will be paid.
Earnings are generated based on a share of advertising revenue generated when people view your video – so more views may lead to more revenue.
Review your YouTube Content License Agreement agreement for specific details about your ad revenue share:
- Go to your account Monetization tab.
- Choose the option to “Review Terms of Service.”
When do I get paid?
Once you’ve associated an AdSense account with your YouTube account, you can be paid when your earnings reach yourlocal payment threshold, as long as there are no holds on your account, monetization is not suspended for your channel, and you’re in compliance with our policies.
For example, if you’re located in the United States and your balance exceeds $100 at the end of November, we will send you a payment in December.
More information about specific payments can be found in the AdSense Help Center.
Earnings information in AdSense reports
You can find finalized YouTube earnings within your AdSense account. Finalized YouTube earnings for the previous month are added to your AdSense account balance between the 10th and 14th of the month and paid out that month if your total balance has reached the payment threshold.
To see your YouTube finalized earnings in your AdSense account:
- Sign in to your AdSense account.
- Select Payments on the left sidebar.
- Look for “Earnings – YouTube” in each month to see your YouTube earnings for that month. This will include YouTube AdSense earnings (formerly listed as “AdSense for Content host”).
Estimated earnings in YouTube Analytics
You can review estimated earnings for your channel and videos in your YouTube Analytics “Estimated Earnings” report. Here’s how:
- Visit your channel’s YouTube Analytics.
- Click the Estimated earnings link on the left sidebar.
You may view the reports within YouTube Analtyics, or you may download these reports.
How accurate are these reports?
The latency for the most recent Estimated earnings data is approximately two days.
Because the data is shown before the end of the month, there may be slight adjustments made at the end of the month. The general trends available in Estimated earnings graphical UI in YouTube Analytics should reflect the finalized data, but we cannot guarantee that the data will not change.
You can find finalized earnings within your AdSense account:
- Sign in to your AdSense account.
- Select Payments on the left sidebar.
- Under the heading “Finalized earnings and payments,” you may see your total earnings for the selected timeframe.
- Click the details link to see the breakdown between AdSense earnings (listed as “AdSense for Content host”) and DoubleClick earnings (listed as “YouTube”).
More information about AdSense payments can be found in the AdSense Help Center.
Ad Performance report for partners
The Ad Performance report provides data on gross revenue, estimated monetized playbacks, CPMs and ad impressions for the ads that run on your content. Use the report to assess how different ad types are performing over time relative to one another.
There are different ways to look at this report since a single video playback can have multiple ad impressions, for example a pre-roll ad and an overlay ad. Therefore we have Impression-based and Playback-based metrics.
Ad type: The format of the ad and its buying platform. This breakdown is only available for gross revenue and impression-based metrics.
Gross revenue: The estimated gross revenue from all Google-sold advertising sources for the selected date range and region. Gross revenue is subject to month-end adjustment and does not include partner-served advertising. Gross revenue should not be confused with earnings or net revenue, which factors in your share of ownership and revenue sharing agreements.
Playback-based CPM: Cost per mille or the estimated average gross revenue per thousand playbacks where one or more ads are shown. Only supports breakdown by geography and date.
Estimated Monetized Playbacks: A monetized playback is when a viewer views your video (i.e., a view) and is shown at least one ad impression, or when the viewer quits watching during the pre-roll ad without ever reaching your video (i.e., an abandonment). Only supports breakdown by geography and date.
Impressions: An impression is logged any time an ad is displayed to a viewer. There can be one or several ads per playback. For example, a video can show one skippable pre-roll ad and one display ad during the same playback resulting in two impressions.
Impressions-based CPM: Effective cost per mille or the estimated average gross revenue per thousand served ad impressions, independent of the number of video playbacks on which they were shown.
There are two ways advertisers place ads on YouTube:
- Running ads on YouTube that are bid on and priced through the AdWords Auction.
- Reserving a placement on the site through a YouTube Sales Representative or DoubleClick MediaVisor. This is called a Reserved Media Buy.
Display ads (Auction) include rich media, image, or display ads that appear either as an overlay on the bottom of the video, as a 300×250, as a video unit in the list of recommended videos, or a combination. These are sold to advertisers via the AdWords auction.
Display ads (Reserved), also called Banner ads, are 300×250 banner ads which appear to the right of the main video.
Non-skippable video ads (Auction) are in-stream video ads that can run before, during, or after your video. These non-skippable ads are sold to advertisers via the AdWords Auction.
Non-skippable video ads (Reserved) are in-stream video ads that can run before, during, or after your video. Reserved non-skippable ads are sold to advertisers as Reserved Media Buys.
Skippable video ads (Auction) are in-stream ads that are inserted before or during the main video. Viewers can choose to skip these video ads after five seconds. The maximum ad length is 30 seconds. These ads are sold to advertisers via the AdWords Auction.
Skippable video ads (Reserved) are in-stream ads that are inserted before or during the main video. Viewers can choose to skip these video ads after five seconds. The maximum ad length is 30 seconds. These skippable video ads are sold to advertisers as a Reserved Media Buy.
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