FAQs for Brands and Businesses

Custom Filter Requests

Right now we’re not able to create custom filters for campaigns or brands.

Check out the Instagram for Business site to learn more about sharing your brand’s unique point of view with Instagram. You can also try our tips for getting started on Instagram as a business.

You can also create a custom filter in your own app and then send photos directly from your app to Instagram.

Marketing and Advertising Opportunities

Learn more about advertising on Instagram.

Partnership Proposals

Thanks for your interest in working with Instagram! While we’re not entering into formal partnerships at this time, we encourage you to sign up for an account and explore all that Instagram has to offer your fans. To get started, please visit our Instagram for Business site.

Notable Users Directory

This is a directory of notable users on Instagram. You can search for and follow these accounts by tapping Search & Explore > Search > Users in the app. You can also browse the People tab to find other Instagrammers to follow.

Promotion Guidelines


  1. If you use Instagram to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:
    • The official rules;
    • Offer terms and eligibility requirements (ex: age and residency restrictions); and
    • Compliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals)
  2. You must not inaccurately tag content or encourage users to inaccurately tag content (ex: don’t encourage people to tag themselves in photos if they aren’t in the photo).
  3. Promotions on Instagram must include the following:
    • A complete release of Instagram by each entrant or participant.
    • Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram.
  4. We will not assist you in the administration of your promotion and cannot advise you on whether consent is required for use of user content or on how to obtain any necessary consent.
  5. You agree that if you use our service to administer your promotion, you do so at your own risk.

For more information on Multi Channel Network’s and Instagram Help please check back weekly or subscribe here.

Suite of Free Tools

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

$0.00 - $0.00

Estimated daily earnings

$0.00 - $0.00

Estimated monthly earnings

$0.00 - $0.00

Estimated yearly projection

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