Enable third-party traffic attribution
Certain industries and territories have organizations that report on the audience reach of content and advertisements. Reports from these neutral third-party agencies can demonstrate your value proposition with respect to other media outlets and help advertisers determine appropriate budgets.
To specify how third-party agencies report your YouTube traffic:
- Navigate to the Settings Overview page for your YouTube content owner.
- Click the pencil icon to the right of the Third party attribution title near the bottom of the page.
- Specify how you want the agencies to attribute your traffic.
- To prevent your traffic from appearing in third-party measurement reports, disable Video view attribution. (This setting is enabled by default.)
- Specify the name you want to use for your traffic in the Attribution display name box.
- To break out your traffic by individual channels, enable Channel-level attribution. (This setting is disabled by default.)
- Click Save.
Set up email notifications
As part of setting up your YouTube content owner, you need to inform YouTube who should be notified in a variety of situations.
To provide email addresses for notifications:
- Go to the Settings Overview page for your content owner.
- Click the pencil icon for the Email notifications section.
- Enter the email addresses to which YouTube should send notifications.We recommend using role-based group addresses rather than specific user names. If you want to notify multiple addresses, separate them with a colon.
- Primary notification is the address for general notifications not covered by the other options
- Conflict notification is the address that YouTube notifies about asset ownership conflicts. Other YouTube partners can see this address, to facilitate resolving ownership conflicts.
- Dispute notification is the address that YouTube notifies about claim disputes.
- Fingerprint report is the address that YouTube notifies when new ID File reports are available.
- Click Save.
