Billing

Choose a payment method

https://support.google.com/youtube/answer/2375433?hl=en&ref_topic=2996976

Understanding automatic and manual payment settings

https://support.google.com/youtube/answer/2375432?hl=en&ref_topic=2996976

Enter or update your payment method

 A payment method is what you use to pay for AdWords. For example, you might be paying with a credit card, bank account, or other methods. If you ever want to add, remove, or update your payment method, go to the gear icon , click Billing, then click the Billing settings link on the side of the page. Once you’re there, you’ll be able to make changes to your payment method.

Add a new payment method

The steps for adding a payment method are different depending on whether or not this is the first time you’re entering your billing information into AdWords. Click the link below that applies to you.

While you’re creating your AdWords account, here’s how to enter your billing information when prompted:

  1. Choose the country or territory of your business address.

  2. Fill out the page. The options for “How you pay” and “What you pay with” depend on the country you’ve chosen.
  3. Click Save and continue.
    • What to expect: Once your account is activated and your billing information has been processed, any new ads and campaigns you create can begin running on Google. If you don’t want them to run immediately, be sure to pause your campaigns.

Note

If you select your billing country from the drop-down menu and aren’t prompted to enter your billing information, then you’ll need to enter it in AdWords once you’ve finished creating your account. Your ad won’t be able to show until you’ve submitted your billing information. Here’s how to do it:

  1. Choose the country or territory of your business address. If you aren’t asked for billing information, clickSave and continue.
  2. On the “Review” page, click Finish and create.
  3. Sign in to your AdWords account at adwords.google.com.
  4. Click the gear icon in the top corner.
  5. Choose Billing, and then click Billing preferences to complete your billing information.
  1. Sign in to your AdWords account at adwords.google.com.
  2. Click the gear icon and choose Billing.
  3. Click the Billing settings link on the side of the page.

    Billing settings

  4. Click the Add new payment method btn.

    New form of payment

  5. The payment methods available to you will appear. These are based on your business address, your account’s currency, and how you pay (automatic or manual payments).
  6. Enter your payment method information.

    Select bank account

  7. Click the Save btn.
  8. If you pay by automatic payments and you’d like to assign this payment method as your primary, click theBilling settings link again, find your payment method, and click the Set as primary link.

The options shown in these steps don’t include some payment methods that are only available in certain areas, such as fund transfers or country-specific payment services. To see what your local options are, use the payment option finder. Tomake a payment using one of these other methods, go to Billing > Make a payment.

Note

If you just recently entered your billing information, it may take a few hours for your account to become active.

Update or remove a payment method

Already have a payment method but want to change or remove it? Click the links below to find out how.

  1. Sign in to your AdWords account at adwords.google.com.
  2. Click the gear icon and choose Billing.
  3. Click the Billing settings link on the side of the page.

    Billing settings

  4. Find the appropriate payment method in the “Available payment methods” section, and click Edit.
  5. Enter your updated information.

    Edit credit card information

  6. Click Save when you’re done.

Keep in mind

  • You can edit all details for your payment method except for the credit card or bank account number.
  • If your credit card has expired and you receive a new credit card with the same account number and an updated expiration date, you’ll want to edit your card details — not add a new one.
  • If the number of your credit card or bank account has changed, we consider this to be a new credit card or bank account. You’ll need to add it as a new payment method. Then, remove your outdated payment method.
  • You don’t need to re-enter your CVV number if your credit card number stays the same or your CVV number changes.
  1. Sign in to your AdWords account at adwords.google.com.
  2. Click the gear icon and choose Billing.
  3. Click the Billing settings link on the side of the page.

    Billing settings

  4. Find the appropriate payment method, and click Remove. Keep in mind that your account will always need at least one payment method on file.
  5. If you use automatic payments, you’ll always need to have a primary payment method associated with your account. If you ever want to remove a primary payment method, add a new payment method and assign it as a primary. You can then remove your old primary.

Tip

You can stop accruing costs at any time by pausing all your campaigns or canceling your account. You can always resume a canceled account by signing in to your account and clicking the red banner.

Assign a payment method as a primary or backup

If you use automatic payments, you’ll need to have one payment method that’s designated as a primary. You can also add a backup credit card to your account.

Click the link below to see steps for adding a primary or backup payment method.

  1. Sign in to your AdWords account at adwords.google.com.
  2. Click the gear icon and choose Billing.
  3. Click the Billing settings link on the side of the page.

    Billing settings

  4. Find your payment method, and click the Set as Primary or Set as Back up link. Keep in mind that you can only use credit or debit cards for a backup payment method — not a bank account.

    Select primary form of payment

Tip: Add a backup credit card

To avoid having your ads stop because of a declined payment, we highly recommend setting up a backup credit card. If your primary payment method doesn’t work for some reason, we’ll charge your backup credit card to ensure your ads keep running.

Re-enable a payment method

If your payment method is ever declined, it’ll be disabled in your AdWords account. If you’d like to re-enable that payment method again, click the link below to see how.

  1. Sign in to your AdWords account at adwords.google.com.
  2. Click the gear icon and choose Billing.
  3. Click the Billing settings link on the side of the page.

    Billing settings

  4. Find your payment method, and click the Re-enable payment method link.
  5. Check to make sure that all the details are correct for this payment method. Call your bank or credit institution to ensure that you can use the payment method in your AdWords account, if necessary.
  6. Once you’ve made sure that the payment method will work, click the Re-enable payment method link.

Resolve a declined payment

  • To resolve a declined payment, you’ll need to figure out why the payment was declined.
  • Usually this involves contacting your bank or credit card company to fix the issue.
  • Then you’ll have several options to pay off your overdue amount, which will allow your ads to run again.

Payment declines happen from time to time, and when they do, your ads might stop running until your payment goes through. To find out how to get your ads running again, choose the type of decline you have:

1. Figure out the reason for the decline

View declined payment information by clicking the gear icon and choosing Billing. Go there now. You’ll find the date of the decline, the amount, and if your credit card company or bank shared it with us, the reason for the decline. Keep in mind that Google doesn’t decline your payment—your credit card company or bank does. If there’s no reason listed, we don’t have the details, and you’ll need to contact your credit card company or bank for the reason.

2. Contact your credit card company or bank

If you couldn’t figure out why your payment was declined, or if you can’t solve the issue, contact the bank that issued your credit card. AdWords support can’t help you with any declines. This is because your bank, not Google, is the one that declines your payment. Here’s how to contact your bank:

  1. Call the support phone number that’s shown on the back of your credit card.
  2. Tell the representative that you were trying to pay for Google AdWords online but that your payment was declined. Let them know the date and amount of the decline.
  3. The representative will give you the exact reason for the decline and help you resolve the issue.
  4. Once the issue has been fixed, try your payment again using one of the options below.
  • The account doesn’t have sufficient funds.
    Make sure there are enough funds in your account, then retry your credit card (option A below).
  • You’ve exceeded the card’s credit limit or single transaction limit.
    Talk to your bank to increase the limit, then retry your credit card (option A below).
  • The card expired.
    Enter a new credit card (option B below).
  • You entered an incorrect card number or CVV/CVN number.
    Re-enter your credit card information carefully (option B below).
  • The issuing bank doesn’t allow the use of the card for internet or international transactions.
    Talk to your bank to allow these types of transactions, then retry the credit card (option A below). Or, enter a new card that does allow internet or international transactions (option B below).
  • You exceeded the maximum number of charges the card can receive in a period.
    Talk to your bank to find a solution, then retry the credit card (option A below). Or, enter a new card (option B below).

3. Get your ads running again

Choose one of the options below to get your ads running again.

  • If you fixed the issue with your credit card or just want to try it again, retry it in your AdWords account.
  • If you weren’t able to fix the issue with your original card, enter a new card.

Option A: Retry your existing credit card

If you want us to try charging your existing credit card again, follow these steps:

  1. Sign into your AdWords account.
  2. Click the gear icon and choose Billing.

  3. Click Billing settings.

  4. Find the credit card with the “Fix it” link.
  5. Check to make sure that all the card details are correct. Call your bank or credit card company to make sure that you can use the card in your AdWords account, if necessary.
  6. Once you’ve made sure that the payment method will work, click Fix it above the credit card information.

Then what?

Retrying your payment method will automatically trigger a charge for your outstanding balance. It may take a few hours to process the payment. If the payment isn’t successful within 1 business day after you retried your payment method, pay off your outstanding balance to get your ads running again. Here’s how:

  1. Sign in to your AdWords account.
  2. Click the gear icon and choose Billing.
  3. Click the Make a payment btn.
  4. Choose the payment method you’d like to use for this one-time payment. You can select a payment method that you’ve previously added to your account, or you can add a new payment method.
  5. Enter the amount of the payment you’d like to make. The minimum amount required for your ads to run will be shown next to “(minimum payment)”. Click Make a payment.
  6. Make sure all the payment details are correct, then click Make payment.

If you used a new payment method to pay off your balance, you’ll still need to retry your primary payment method. Otherwise, future balances might be charged to your new payment method, or your ads could stop running again without any valid payment method.

Option B: Enter different billing information

If you want to use a new credit card for your account, follow these steps:

  1. Sign in to your AdWords account.
  2. Click the gear icon and choose Billing.
  3. Click Billing settings.
  4. To edit any details except the credit card number, find the credit card you want to update, and click Edit.
  5. To edit the credit card number or add a new credit card, click Add a new payment method and enter the new information.
  6. Click Save.
  7. Find the credit card you just entered, and click the Set as Primary link. This sets the credit card you just entered as your primary payment method.

Once you’ve entered your billing information, we’ll initiate a charge of the outstanding balance.

Tip

Help keep your ads running by entering a backup credit card. We’ll charge your backup card only if your primary payment method is declined.

If your bank account payment appears as “declined” in your account, your bank didn’t allow us to charge your bank account. Here’s how to get your ads running again:

1. Figure out the reason for the decline

You can view declined payment information on your “Transaction history” page. Go there now. You’ll find the date of the decline, the amount, and if your bank shared it with us, the reason for the decline. Keep in mind that Google doesn’t decline your payment—your bank does. If there’s no reason listed, we don’t have the details, and you’ll need to contact your bank for the reason.

2. Contact your bank

If you couldn’t figure out why your payment was declined, or if you can’t solve the issue, contact your bank. They’ll be able to tell you what the problem is and help you fix it. AdWords support can’t help you with any declines. This is because your bank, not Google, is the one that declines your payment.

Here’s how to contact your bank:

  1. Call the support phone number for your bank. You can usually find this on their website.
  2. Tell the representative that you were trying to pay for Google AdWords online but that your payment was declined. Let them know the date and amount of the decline.
  3. The representative will give you the exact reason for the decline and help you resolve the issue.
  4. Once the issue has been fixed, try your payment again using one of the options below.
  • The account doesn’t have sufficient funds.
    Check your bank account to make sure it has enough funds, then choose one of the solutions below to start running your ads again.
  • The name of the account owner doesn’t match the information you provided.
    Update your billing information with the correct details, following the instructions below.
  • The issuing bank doesn’t allow using the bank account for online or international transactions.
    Contact your bank to allow these types of transactions, then choose one of the solutions below to start serving your ads again.
  • The bank account doesn’t exist anymore.
    Update your billing information with a different bank account or a credit card, following the instructions below.

3. Get your ads running again

Choose one of the options below to get your ads running again.

Option A: Make a payment by credit card or real-time bank transfer

The fastest way to get your ads running again is to make a payment by credit card. In some countries (Austria, Denmark, Finland, Norway, and Sweden), real-time bank transfer is also available. We don’t recommend using normal bank transfer in this situation, since it takes much longer.

Payments by credit card or real-time bank transfer normally process within 1 business day, and your ads will be able to run within 24 hours after that.

Note

If you still want to use direct debit as your primary payment method, you’ll need to re-enable it in your account, as described in Option B below, after your one-time payment goes through.

Here’s how to make a payment:

  1. Sign in to your AdWords account.
  2. Click the gear icon and choose Billing.
  3. Click the Make a payment btn.
  4. Choose the payment method you’d like to use for this one-time payment. You can select a payment method that you’ve previously added to your account, or you can add a new payment method.
  5. Enter the amount of the payment you’d like to make. The minimum amount required for your ads to run will be shown next to “(minimum payment)”. Click Make a payment.
  6. Make sure all the payment details are correct, then click Make payment. If you used a new payment method to pay off your balance, you’ll still be prompted to re-enable your primary payment method.
  7. After the payment has been processed, update or re-enable your primary payment method to be able to use it in the future.

Example

Say that Sylvie’s direct debit payment was declined. Her ads stopped running, and she wants to get them running again as quickly as possible. She finds out from her bank that they declined the payment because her account had insufficient funds.

To get her ads running again, Sylvie makes a one-time payment by credit card using the Make a paymentbtn (Option A). To make sure she can keep using direct debit in the future, she also re-enables her bank account in AdWords (Option B). Then, she makes sure that her bank account always has enough funds for her AdWords charges.

Option B: Re-enable your bank account

If you resolved the issue with your bank account, and you’d like us to try charging it again for your outstanding balance, follow these steps:

  1. Sign in to your AdWords account.
  2. Click the gear icon and choose Billing.

  3. Click the Billing settings link.
  4. Find your bank account with the Fix it link.
  5. Check to make sure that all the bank account details are correct. Call your bank or credit institution to ensure that you can use it in your AdWords account, if necessary.
  6. Once you’ve made sure that your bank account will work, click the Fix it link.

After you re-enable the bank account, your payment will normally process within 4 business days, and your ads will be able to run within 24 hours afterwards. Because paying by credit card will typically get your ads running again faster, we recommend Option A first.

Option C: Add a new bank account

If you’d like to use a different bank account for this payment and for your future direct debit payments, then you’ll need to change your primary payment method. You’ll also need to either send us a new direct debit authorization or verify a test deposit in the new bank account. Because of this, it typically takes about 5 business days after you complete the process for us to charge the outstanding balance to your new bank account.

Here’s how to change your primary payment method to a new bank account:

  1. Sign in to your AdWords account.
  2. Click the gear icon and choose Billing.
  3. Click Billing settings.
  4. Find the appropriate payment method, and click Edit.
  5. Enter your updated information. You’ll need to send a new debit authorization or verify the new bank account before your ads can run. If this applies to you, you’ll be given instructions in your account on what to do.
  6. Click Save when you’re done. Once you’ve entered your billing information, and we receive your bank account verification or authorization, we’ll initiate a charge of the outstanding balance.

Tip

Help keep your ads running by entering a backup credit card. We’ll charge your backup card only if your primary payment method is declined.

If you recently changed payment settings from automatic payments to monthly invoicing and have an outstanding balance left over, follow these steps to pay off your account:

  1. Sign in to your AdWords account.
  2. Click the gear icon and choose Billing.
  3. Click the Billing setup history link on the side of the page.
  4. Click the billing account for which you’d like to make a payment.
  5. Click the Billing summary link.
  6. Click the Make a payment btn to make a payment for your outstanding balance.

If you’re trying to cancel your account, and you have a declined payment, keep a few things in mind:

  • If your last payment was declined, you’ll need to pay your overdue balance before being able to cancel the account.
  • If you cancel your account, the balance due at the time of cancellation will be charged to your payment method within the next 60 days.

Using a backup credit card

  • A backup credit card serves as a safety net. If your primary payment method doesn’t work for some reason, we’ll charge your costs to your backup credit card. This ensures that your ads keep running.
  • You can use a backup credit card if you’re using the automatic payment setting (you get charged after your ads run).
 Follow the steps to add a backup payment below.

Set up a backup payment method

  1. Sign in to your Adwords account.
  2. Click the gear icon and choose Billing.
  3. Click the Billing settings link.
  4. In the “Your selections” section, click Add a new payment method.
  5. Fill out your payment information, then click Save.
  6. When you’re directed back to the “Billing settings” page, find the credit card you just added and click the Set as Back uplink.

Tips

  • A backup credit card will be charged only if your primary payment method doesn’t work.
  • You can designate a credit card or (in most countries) a debit card as a backup, but not a bank account.

Your Billing pages

The Billing pages under the gear icon are your one-stop-shop for paying for your advertising costs and managing your billing.

The Billing pages offer simple navigation, filtering options, and easy-to-see summaries of all your important billing and payment information.

Here are some of the things you can do:

    • See a summary of all your past transactions.
      Click Transaction history to see past payments, credits and adjustments, and costs related to your account. You can sort, filter, print, or generate a spreadsheet of this information by clicking the Export btn on the grey toolbar. And if you’d like to see your past payments and invoices, adjust the time range.
    • Change your billing settings.
      Add a payment method to pay for your costs, assign a backup credit card, and see your payment setting. You can also switch from manual to automatic payments by clicking Billing settings .
    • See your profile settings.
      Click Billing profile to see your billing address, the billing ID number, and other contact information.
  • Make a payment or apply a promotional code.
    After clicking the gear icon then Billing, click the Make a payment btn near the top of the page to make a payment. Or click Manage promotional codes if you have one.

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Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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