About Twitter’s link service (http://t.co)

Below are some frequently asked questions about t.co, Twitter’s link-shortening service.

How does link shortening work?

Links shared on Twitter.com will automatically be shortened to a http://t.co link. Please note: t.co links are neither private nor public; anyone with the link will be able to navigate to the content.

Why does Twitter have its own link shortener?

  1. Shortened links allow you to share long URLs in a Tweet while maintaining the maximum number of characters for your message.
  2. Our link service measures information such as how many times a link has been clicked, which is an important quality signal in determining how relevant and interesting each Tweet is when compared to similar Tweets.
  3. Having a link shortener protects users from malicious sites that engage in spreading malware, phishing attacks, and other harmful activity. A link converted by Twitter’s link service is checked against a list of potentially dangerous sites. Users are warned with the error message below when clicking on potentially harmful URLs.

Can I opt out of link shortening when I post a Tweet?

Because of the reasons listed above, Twitter will shorten URLs you post on Twitter.com. You cannot opt out of link shortening.

Can I still use a URL shortener (like bit.ly) to shorten links?

You can continue to use a URL shortener to shorten links, and tracking metrics (like those from bit.ly) will continue to work as they did previously. The link service at http://t.co is only used on links posted on Twitter.com and is not available as a general shortening service on other apps or sites.

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Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

$0.00 - $0.00

Estimated daily earnings

$0.00 - $0.00

Estimated monthly earnings

$0.00 - $0.00

Estimated yearly projection

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