In light of the recent announcement of the Chrome Plugin Power Saver feature that may become the default as early as September 2015, we highly recommend that you build your third-party served creatives using HTML5 rather than Flash. Building in HTML5 will prevent your Flash ads from being automatically paused as well as avoid negative …
Support KB Category: Google Display and Video Network
Image ads
What’s the policy?
Image ads are ads that appear with a picture. The rules that apply to text ads generally apply to image ads, too. To ensure that your image ads are appropriate, we also have additional requirements when using the image ad format, as shown below. The policies below apply to both standalone image …