Strategy of Niche Marketing for Competitive Advantage

Strategy of Niche Marketing for Competitive Advantagewhat-niche
How does niche marketing lead to competitive advantage?


By positioning your company focus into profitable segments and focusing on customers and their needs that have been neglected by others. This focus is profitable due to lack of competition. It is also important to remember that intimate knowledge of your customer is key in your success. You need to profile and identify best customers and then classify those customers. You can start by, for example, compiling a computerized guest database. Alternatively, you can survey prospective customers to provide yourself with a better understanding of needs out there or better yet you can interview a segment of people from the market.

When you have a clearly defined niche and you summarize the differentiating benefits for your business, not only will you attract your ideal customers and clients, you can often build your clientele, your business and profit from all of your hard work. Good Luck.


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Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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