Social Media Optimization
Social media optimization (SMO) takes a holistic approach that not only encompasses strategic and careful planning but also creative content and the absolute need to include Google Analytics in the process to strengthen your web presence. We need to emphasize the importance of a continuous cost/benefit analysis and a time commitment. SMO is all about planning. Plan for the best, but also understand the need to highlight the risks involved. It will minimize the surprise when something goes wrong.
