Should I join a Multi-Channel Network (MCN)?
There is value in combining large/small companies with Multi-Channel Networks for multiple reasons. Remember that it is always important to research a variety of MCNs to ensure your needs and wants are being met. Here are a few important points to remember and to help you get started with your research.
At the present time, YouTube runs the digital video world and Multi-Channel Networks share close to half of the revenue with YouTube. However, joining a Multi-Channel Network is in fact lucrative for all parties and allows you to monetize your content, videos and websites.
First, joining forces gives you platform diversification, in other words, it allows you to expand your reach and cross-promotion in the digital world. Multi-Channel Networks provides many avenues to explore and diversifies and combines your options. Because the only aspect of the digital world that is constant is in fact change, diversification provides not only creative options but also safety in terms of not putting all your eggs in one basket.
Second, Multi-Channel Networks (MCNs) provide global expansion options and information crucial to suit other global markets. For example, humour is difficult to cross into other markets and networking your content could be helpful to cross over these barriers and connect with audiences you may have otherwise not been able to reach in the past. The world is your oyster and the digital world means not only the local community but also the global world.
Remember that research is your friend and there are positives and negatives in terms of size of Multi-Channel Networks (MNCs). If your focus is customer service, make sure you express these needs and find out how much individual service you will receive. If your focus is monetization, make sure your MCN is audited and you have access to the numbers and you are able to track the numbers. In short, joining an MCN can be as lucrative and successful as you want and need it to be—you solely have to remember that you are an active member in this partnership.