The Risks of NOT Engaging in Social Media
Adam Rumanek
Social media is not just for connect with friends, it’s now a place for any business to expand their client base and advertise their work for free. Social media not only impacts your marketing strategy but also customer service, sales and all other areas of your business strategy. Your competitors are engaging in social media so if you are not then they are getting your business, and recruiting your customers. Start by building your social media knowledge or hire an outside agency to run it for you, such as Aux Mode. Most importantly, run a social media campaign because being visible means being credible, and people only trust credible sources.
Content is a very broad term that is essential any information you provide to the customer, such as a blog, creative video, research information, and the list goes on, and content is crucial for any business to succeed. This content that you release will have to be up-to-date because people will be searching for you products/services all the time and it is important to show you are still relevant or even in business if you have no new content. It not only showcases your expertise but also increases brand awareness and builds trust.
Your content should have keywords that people search for online, which also relates to your product. It is suggested to upload at least one YouTube video per week- yes, it is suggested to upload as much as possible; however, you need to make sure you have quality content. Take your time in this process and create a publishing schedule, create content a week in advance and stay on top of what is important for your brand. Clearly, content is extremely important for your social media success.
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