Google: TV Doesn’t Reach YouTube Viewers

At next week’s NewFronts, Google and its YouTube unit will be talking about the results of its Google Preferred ad package.   A new analysis done with research company Complete, found thatdesktop viewers who watch Google Preferred tend to be younger and more likely to be online shoppers in the market for products. The study added the majority are viewers not reached through other video platforms.   The survey found that one in 10 Google Preferred desktop viewers do not watch traditional TV at all, and 90% of them do not visit any of the top five full-episode players offered by the big broadcast networks and Hulu.

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Suite of Free Tools

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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