Get to know the next big market of digital consumers: Gen Z

Get to know the next big market of digital consumers: Gen Z

Gen C is a formidable and sought after demo for many marketers, and for good reason – they drive almost $500B worth of spending per year. However, closely behind Gen C is a new and even more connected generation, referred to as “Generation Z”. By most accounts, these family-data-plan-killing youngsters aren’t dissimilar from their predecessors. But as Gen C ages, the heirs to the digital throne will be comprised of a new type of consumer, one that is important to understand.

Gen Z is huge. In fact, Gen Z (ages 19 and under) is the largest population segment in the United States, larger than Baby Boomers or Gen C (Millennials). I know what you’re thinking, “Four year-olds don’t have credit cards, why should I care?” As it turns out, Gen Z has the next best thing.

On average, Gen Z receives $16.90 per week in allowance, or a whopping $44B in total. What’s even more encouraging is that Gen Z chooses to spend this money online at a higher rate than offline, researching on YouTube and other sites throughout the purchase process. The decision process is no longer as simple as dropping Gen Z off at the mall, we as marketers have to meet them where they congregate the most – online.

Gen Z is always online. 47% of Gen Z spends more than 3 hours per day online, not including the time they spend on school-related activities. Furthermore, 8 out of 10 utilize some form of social media and 76% of Gen Z report using their cell phones multiple times a day for online activities. Time to upgrade your data plans, people.


Read more here

For more information on Multi Channel Network’s and YouTube how to videos please check back weekly or subscribe here.

Suite of Free Tools

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

$0.00 - $0.00

Estimated daily earnings

$0.00 - $0.00

Estimated monthly earnings

$0.00 - $0.00

Estimated yearly projection

Ready to Stop Content Misuse & Generate Revenue?

Get Started