Create a Campaign

This feature is available only to partners using YouTube Studio Content Manager.

Campaigns in Studio Content Manager allow you to promote your content directly through user-uploaded videos that match your assets. When an asset is included in a campaign, a promotional card appears on matching videos, linking viewers directly to your content.

For example, you can use campaigns to promote a movie by directing viewers from user-uploaded clips to your official watch page.

Matches are identified through Content ID or manual claims. Content ID matches trigger cards at the start of the matched segment, while manual claims display cards at the end of the video. Cards may not appear for unplayable videos or very short matches.

Setting Up a Campaign

Before creating a campaign, decide how assets will be grouped:

Asset-Based Campaigns

Built using individually selected assets.

Label-Based Campaigns (Recommended)

Built using asset labels assigned to multiple assets.

Why label-based campaigns are preferred:

• Unlimited scalability: Supports unlimited assets (vs. 25 limit for asset-based campaigns)
• Better organization: Easier to group content by theme or category
• Automatic updates: New assets with the same label are automatically included

How to Create a Campaign

1. Sign in to Studio Content Manager
2. Go to Campaigns
3. Click New Campaign
4. Choose campaign type:

• Asset-based
• Label-based

Campaign Details

• Campaign Name: Enter a title for your campaign
• Featured Video: Paste the URL of the video you want to promote
• Start Date: Select when the campaign begins
• End Date: Select when the campaign ends

Add Assets or Labels

Asset-Based Campaign

1. Click Add Assets
2. Select up to 25 assets
3. Confirm selection

Label-Based Campaign

1. Enter or select an asset label
2. Add it to the campaign
3. Save your changes

View Bulk Action History

You can track changes made across campaigns, assets, and claims using bulk action logs.

To access it:

1. Sign in to Studio Content Manager
2. Open Content Updates
3. Select Bulk Actions

Here you can view:

• Action type
• Number of items updated
• Status updates
• Timestamps
• User activity

• Only music label partners can create audio-based campaigns
• You can create multiple campaigns for different asset groups
• Each Content Manager account supports up to 5,000 campaigns