Crafting the perfect video title

Crafting the perfect video title

When uploading to YouTube, your video’s title is one of the first things a potential viewer will see. Like a great book title, your video title needs to intrigue viewers instantly and make them eager to watch. Let’s take a look at a few strong practices to attract viewers and help your video rise to the top in the search engine rankings.

When thinking up an effective title, keep the subject of your video in mind. Focus on keywords and include them in the description and tags as well—that’ll help with search visibility (which we’ll touch on in upcoming articles).

For example, if creating an unboxing video on the Samsung Galaxy S5, use “Samsung Galaxy S5” as your main title keyword—and don’t forget to include it in the description and tags too.

The first few words of your video’s title are the most important—they tell both viewers and search engines what the video is about. Once you’ve settled on the target keywords, put them very close to the beginning of your title.

Do: Samsung Galaxy S5 Unboxing | John’s Tech Reviews
Don’t: John’s Tech Reviews | Samsung Galaxy S5 Unboxing
Why is it so important for your keywords to come at the beginning of a title? Most people read left to right, so you’ll want the main keywords on the left. Plus, if you have a long title, YouTube may cut off the end of it, leaving the viewer unsure what the video is about.


Some video creators go crazy using all caps in their titles. Though this may certainly attract some viewers’ attention, it may annoy others and deter them from clicking on the video. If you do want to capitalize the title, consider capitalizing only the key focus words. For example:

Samsung Galaxy S5 UNBOXING | John’s Tech Reviews.
EXCLUSIVE: Samsung Galaxy S5 – First Look
You can apply these tips to both new and existing videos. Keep in mind that if you go back and change the titles of older videos, it may take a few days to update in search results—and during that time, you may see a temporary drop in views. But with proper titling, you’ll likely see the videos perform much better in the long run. Read more here

For more information on Multi Channel Network’s and YouTube how to videos please check back weekly or subscribe here.

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Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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