BTS Spot for Hyundai Is No. 1 on YouTube Global Ad Ranking

  • 1 mins to read

By: Todd Spangler

BTS, record-breaking K-pop sensations, have claimed another title: The group’s appearance in Hyundai Motor Co.’s Earth Day-themed ad last year is No. 1 on YouTube’s latest global advertising leaderboard.

The minimalist Hyundai spot, released in celebration of Earth Day 2020, features BTS members in natural settings, as part of the Korean automaker’s global hydrogen campaign. While the guys don’t sing in the ad, the avid BTS fanbase — aka ARMY — have helped push the 60-second clip on YouTube to more than 105 million views to date…read more.

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The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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