Audio & Video Monetization
IP Protection & Reporting
Meet the Biggest YouTuber Without a Channel
Though you’ve likely never heard of Andrew Vallentine, there’s a pretty good chance you’ve seen his work on YouTube. This is because Vallentine works behind the camera, directing videos for popular YouTube creators fromMeghan Camarena to Joey Graceffa.
At this point in his freelance directing career on YouTube, …
What would you get if you combined music mixing with video? You’d get the new mobile video app Sympler, which launched today on iOS, aimed at giving creators the tools to remix existing videos to music.
The app, which is free, allows users to “remix” video content or upload original clips to build a video …
Netflix NFLX -0.94%, Amazon.com IncAMZN -0.90% and Hulu are making it easier for consumers to indulge in hours-long sessions of their favorite TV show. Where does that leave advertisers?
New research from Annalect, Omnicom Media Group’s marketing technology platform, found that 58% of binge viewers enjoy watching at least three episodes of a show in one sitting …
In case there was any doubt, the Internet is now primarily a mobile medium. A new comScore report estimates that in May, 51% of digital media time was spent on mobile apps, while an amazing 60% of digital time was spent on mobile devices. That’s up from 50% a year ago.
This mobile wave has …
Time Inc. Launches 120 Sports Digital Network
Time Inc. has partnered with professional sports leagues to launch live-streaming digital video network 120 Sports.
The network, which premieres today at 6 p.m. ET, represents a first-of-its-kind collaboration between the sports leagues, including Major League Baseball Advanced Media, the National Hockey League, the PGA Tour, the National …
YouTube, Amazon Start Playing Hardball With Sellers
The ascendance of digital media has given the Internet’s biggest distributors new market clout. And YouTube and Amazon are increasingly throwing their weight around with suppliers in disputes that are, to an unusual degree, public.
The YouTube …
Streaming Video Is One Of The Most Popular Activities On Game Consoles
Half of U.S. households already own at least one video game console, and roughly one-third of these households use the devices to stream TV and movies to their television. That translates to about 19 million U.S. households using video game consoles as a …
Google Presents Gaming-Focused Android TV Platform
Google introduced Android TV at its I/O conference today, marking a service that looks like its Apple and Roku counterparts but stresses gaming as a key component. Android TV will host YouTube and Netflix as apps in Google Play’s TV segment, along with Hulu and even PBS Kids.
This …
TV execs want Netflix to be more like Hulu and Amazon
If TV executives had their way, then Netflix would look a whole lot more like its network-owned competitor Hulu or Amazon’s streaming service. Executives from Nickelodeon, FX, Showtime and AMC explained that they would like Netflix to follow those services in doing more to …
As Netflix Resists, Most Firms Just Try to Befriend Comcast
In the middle of an otherwise routine earnings report last week,Netflix took an unexpected detour into the realm of antitrust enforcement: It opposed Comcast’s proposed purchase of Time Warner Cable, it said, because the deal would create a powerful giant …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
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