Public Relations and Online Marketing
by Adam Rumanek
The purpose of public relations (PR) is to create publicity for your service or product. As your company grows, you need to try and get your name in print, speak at conferences, establish relationships with people of influence and get your message out. If you are in the service business, ask customers for feedback regarding your PR efforts. Simply stated, you are creating awareness. For example, tying your message to a charity event could be a positive promotional event for your business. Make sure the charity event is close to your heart—so to speak. Be sincere and powerful connections will appear.
Additionally, update your website often and remember testimonials are always helpful and this is also when viral marketing can take action in the form of e-mail newsletters and remember your content is the most important feature for advertising.
Finally, make sure you are tracking your PR services in order to continue to make adjustments and stay on top and ahead of the game. For example, update your website and ask customers to call and ask for you by name, send out an email newsletter and ask for people to call and ask for your assistant by name if they are interested in service or a particular product and third, send out a discount offer and ask people to mention a specific promotion code when calling or ordering. These three different options will help you figure out what is working for you and how you are best reaching and serving your customers.
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