5 Factors of Video Viewability: viewable impression

  • 1 mins to read

A new currency in video advertising is the viewable impression —something that’s top of mind for advertisers and publishers. So what affects whether an ad is viewable? According to Active View research from Google, DoubleClick, and YouTube, things like player size and position determine viewability.

5 Factors of Video Viewability: viewable impression

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Suite of Free Tools

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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