YouTube Signs First Naming Rights Deal

By: Josh Wilson

YouTube has signed its first naming deal at a 6000 seat arena called the Hollywood Park sports and entertainment complex in Inglewood, California. 

The newly coined Youtube Theater will host entertainment across several categories including stand-up comedy, concerts, award ceremonies, e-sports contests, conferences and other generic events. 

Google’s YouTube acquired a 10-year deal for the naming rights at the venue with the arena set to open in summer with several performances. Musical acts are already booked through to Q2 of 2022…read more.

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The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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